Research On The Development Strategy Of Cross-border E-commerce In Gansu Province From The Perspective Of Policy

Gansu is a key node on the Silk Road.To strengthen its ties with foreign markets through the development of cross-border e-commerce not only echoes the national initiative of "The Belt and Road",but also has great significance in promoting regional economic and social development.However,compared with other eastern provinces,Gansu’s economy is relatively backward,which brings many constraints to the development of cross-border e-commerce.In order to promote the development of cross-border e-commerce,the central government and the local government of Gansu have taken the initiative to formulate and issue a number of supporting policies,which have played a significant role in promoting the development of cross-border e-commerce industry in Gansu.In order to further promote the development of cross-border e-commerce in Gansu Province,governments at all levels still need to actively improve relevant policies and measures,so as to provide new impetus for the development of regional cross-border e-commerce.This study firstly sorted out the relevant policies of cross-border e-commerce formulated and implemented by the central government and Gansu Provincial government,clarified the construction of cross-border e-commerce policy system,then conducted in-depth interviews with cross-border e-commerce practitioners in Gansu Province,and used grounded theory to build a model of influencing factors for the adoption and implementation of cross-border e-commerce in Gansu Province.Finally,based on the above studies,strategies and suggestions for the development of cross-border e-commerce in Gansu Province are put forward from the perspective of policy,which provides theoretical support and practical guidance for the development of regional cross-border e-commerce.The specific research process and conclusions are as follows:(1)The study sorted out 138 cross-border e-commerce policies issued by the central government and local government of Gansu Province from January 2015 to June 2022,and used content analysis method to encode and quantify them from two dimensions of policy tools and ecosystem.The study found that China has basically established a policy system with the purpose of guiding the common development of ecological groups and the comprehensive application of various policy tools to promote the development of cross-border e-commerce,creating a favorable policy environment for the development of cross-border e-commerce industry.However,the existing policies still have some problems,such as uneven application of policy tools,low ecosystem integrity,incomplete policy implementation and weak innovation diffusion ability.(2)Through in-depth interviews with 15 practitioners of cross-border e-commerce in Gansu Province,major constraints affecting the adoption and implementation of cross-border e-commerce in Gansu province are obtained from the perspective of policies,and a model of influencing factors for the adoption and implementation of cross-border e-commerce in Gansu province is constructed by using grounded theory to analyze each factor and their relationship.The research finds that eight factors,namely enterprise cultivation and incentive,strategic planning and policy,market order regulation,infrastructure,customs clearance and customs transfer,international situation and national relations,human resources guarantee,and mode innovation,have an important impact on the adoption and implementation of cross-border e-commerce in Gansu Province.At present,problems existing in the adoption and implementation of cross-border e-commerce in Gansu Province are as follows: it is difficult to cultivate cross-border e-commerce enterprises,the attraction of regional strategy and planning is weak,market regulation needs to be improved,infrastructure needs to be perfected,customs clearance efficiency and freight forwarding management are insufficient,professional talents are insufficient,foreign trade ability and risk awareness of enterprises are poor,and mode innovation is less.(3)Based on the above research,in order to promote the development of cross-border e-commerce in Gansu Province,it can be improved from the following aspects: optimize the application of policy tools and improve the policy system;refine the implementation plan and improve the policy implementation guarantee mechanism;stimulate learning motivation and promote the diffusion of policy innovation;strengthen policy support and guidance,crack the financing problem;grasp the strategic opportunity,strengthen policy implementation;guide the platform to conduct reasonable supervision and strengthen legal services for cross-border enterprises;supporting infrastructure construction and supporting the development of supporting service enterprises;improve customs clearance efficiency,strengthen the management of freight forwarders;improve the policy of talent introduction,improve the quality and ability of talent cultivation;guide enterprises to diversify business risks and improve their foreign trade capacity;adhere to the principle of inclusiveness and prudence,and actively guide business model innovation.