Research On The Development Path Of Rural Tourism In Southwest Ethnic Areas

Since the 19 th National Congress of the Communist Party of China,the rural revitalization strategy has received much attention from national and local governments.Rural revitalization is the foundation of governing the country and ensuring the stability of the country.It is a top priority for our party to attach great importance to the work on the "three rural" issues,and is a crucial task related to the decisive victory in building a moderately prosperous society in all respects and building a socialist modernized country in all respects.The ultimate goal of rural revitalization is to continuously increase the participation and benefits of villagers in industrial development,thoroughly solve the problems of rural industries and farmers’ employment,ensure long-term stable income growth for local people,and make rural areas a beautiful home for living and working in peace and contentment.The value and significance of ethnic rural areas are gradually being explored,traditional rural areas are about to transform,and the "era of big rural areas" is approaching.The southwest ethnic areas have created unique natural scenery due to their unique geographical and cultural environment.The vast rural areas have abundant tourism resources,and deep tourism development and cultural protection in these areas are conducive to promoting rural economic prosperity,accelerating the pace of farmers’ wealth,and effectively achieving agricultural transformation and upgrading.Taking rural tourism as a breakthrough point,this paper explores this issue step by step from the perspectives of "theoretical research","evaluation system construction","Field research","empirical research" and "countermeasures and suggestions",and elaborates on it in detail.The first chapter is the introduction,including the research background,research significance,literature review on rural tourism and rural revitalization at home and abroad,research content,methods and innovations,and finally the research Technology roadmap.Chapter 2 is about the relevant concepts and theoretical foundations,mainly discussing keywords and related theories to provide theoretical support for writing.The third chapter discusses the current situation and advantages of tourism development in the southwestern ethnic areas.The fourth chapter is the Field research of the development conditions of rural tourism in southwest ethnic areas.Chapter 5 is an empirical analysis of the southwestern ethnic areas.Select Ping’an Zhuang Village in Guangxi,Anzhong Village in Yunnan,and Langde Shang Village in Guizhou as research case studies to analyze and evaluate the current development status of rural tourism.Chapter 6 is a study on the development strategies of rural tourism in southwestern ethnic areas.Summarize three types of development strategies for different ethnic rural areas:government led,endogenous,and market driven.Chapter 7 is the research conclusion and outlook.The essence of Socialism with Chinese characteristics determines that the whole country should take the road of Common prosperity.Against the backdrop of comprehensively building a moderately prosperous society,building a harmonious society,and building a new socialist countryside,a scientific and rational investigation and research have been conducted on the development of rural tourism in southwestern ethnic areas.Some suggestions and ideas have been proposed,which have profound significance and impact on promoting the development of regional resources,improving the material living standards of people in southwestern ethnic areas,and achieving common prosperity for the entire nation.