Research On The Motivation And Financial Effect Of Insurance Capital Branding China Jinmao

Insurance capital listing means that when the amount of outstanding shares purchased by an insurance institution in the securities market exceeds 5 percent or a multiple of 5percent of the outstanding share capital issued by the underlying company’s shares,it must submit a written report to the relevant department and make a public announcement on the media designated by the securities regulatory agency to inform the listed company.With the development of the times,listing has become a new type of merger and acquisition model.This merger and acquisition behavior not only reflects the current market situation,but also embodies the competitive relationship and brand value between enterprises.China Jinmao has always stood tall in the real estate industry with high quality,and has shown a high-speed growth trend in recent years,with good development capabilities.By studying the financial effects of China Jinmao’s listing and summarizing the experience and rules of rational listing behavior,it promotes enterprises to cultivate the concept of value investment and long-term investment through rational listing,improve the structure of capital market investors,and protect the legitimate rights and interests of small and medium investors while achieving healthy and sustainable development of enterprises.This article takes the insurance capital listing of China Jinmao as the research object.Firstly,by combing through relevant literature at home and abroad,the research results of the motive and financial effects of insurance capital listing are summarized and evaluated,and it is found that the research is insufficient.Secondly,based on the basic situation of the two sides of the insurance capital listing,the whole process of the listing event is analyzed.From the two dimensions of internal driving force and external pulling force,the motive of the insurance capital listing of China Jinmao is analyzed in detail.Thirdly,using the event study method,the excess return and cumulative excess return of China Jinmao within 7days before and after the insurance capital listing are calculated to reflect the market reaction of the insurance capital listing.It reveals the positive impact of this listing behavior on the market reaction of China Jinmao,and verifies it from financial indicators such as enterprise profitability,operation capability,debt repayment capability,and growth capability.At the same time,based on the financial data of China Jinmao,the grey correlation analysis method is used to analyze the influencing factors of the enterprise’s financial performance in the insurance capital listing event.By systematically comparing the financial status of China Jinmao before and after the insurance capital listing and its relationship with the enterprise’s financial performance,the impact of the insurance capital listing on China Jinmao’s financial performance is explored.Finally,this article puts forward relevant suggestions from three directions: the national macro-regulatory level,the industry-level of the two sides of the listing,and the micro-level of China Jinmao,aiming to help insurance capital and the target company promote common development through listing behavior.Through research,it is found that under the influence of insurance capital listing,China Jinmao has significantly improved the market performance of its stock price in the short term;in addition to profitability,all financial indicators of the enterprise have been significantly improved.In addition,with the continuous encouragement of policies,insurance capital listing has become a general trend.This investment method can not only make up for the debt cost of enterprises,but also alleviate the dilemma of capital shortage of listed companies,provide strong capital support for the development of the real economy,and promote the sustained growth of the national economy.