Grey Correlation Analysis Of Influencing Factors Of Apple Insurance Demand In Zhaoyuan City

Apple farming is one of the outstanding "weak quality" industries among the forest industry.what's more,the uncertainty risk during the production seriously affects the development of apple farming.As one of the high-quality "yantai apple" producing areas,Zhao yuan's apple farming has developed in a large scale and has occupied more than 90%of the zhaoyuan fruit yield for a long time.Therefore,apple farming should be a powerful measure to promote the stability of the apple farming in zhaoyuan and to guarantee the production and living benefits of fruit farmers.At present,the development of zhaoyuan apple insurance is still in the early stage,and the construction of various systems is still not perfect,and the participation rate is not high.According to the developing problems and risks of the apple farming in zhaoyuan,the influence of various factors on the demand for apple insurance in zhaoyuan was comprehensively compared through gray correlation analysis.The purpose is to improve the participation rate of fruit farmers in zhaoyuan area and to increase the scope of apple insurance benefits,and to stabilize the income of the apple farming and fruit farmers in zhaoyuan.By referring to the previous research results and combining with the development status of the apple farming in zhaoyuan,eleven influencing factors of four categories were selected for analysis.In addition to the previous factors in the survey,we increased the investigation of the situation of the farmer family and the consideration of the cognition degree of apple insurance.Data of related influencing factors were obtained by consulting relevant statistical yearbooks and surveys.Two sets of data were analyzed by using the method of gray correlation analysis,and the results of the analysis of the two sets of data were summarized.Economic factors such as family income,compensation amount,government subsidies and the proportion of apple income to family income have a greater influence on insurance demand.Other social,cultural and agricultural production factors also affect demand to some extent.For example,factors such as farmers' education level,orchard area,labor force level and their understanding of insurance,etc.By analyzing fourdifferent agricultural insurance support modes in foreign countries,this thesis summarizes the beneficial experience of agricultural insurance development in foreign countries and draws inspiration for the development of apple insurance in zhaoyuan.Finally,according to the actual situation and the result of the actors on the basis of the rankings and combines with the development of useful foreign experience and enlightenment.Provides some suggestions on the development of apple insurance so as to promote the development of apple insurance,to raise apple insurance rates in zhaoyuan as well as to stabilize zhaoyuan's apple farming.