Research On Financial Performance Of HLA GROUP Under The Light Asset Operation Model

With the continuous development of economic globalization,the world trade market environment is gradually becoming more complex,and at the same time,the domestic market economy is showing a downward trend.The factors that affect trade development are also becoming more diverse,which to some extent reduces the risk resistance ability of traditional enterprise operation models.In this social context,traditional clothing enterprises in China have been greatly affected;On the one hand,the internal competition in the clothing industry is fierce,foreign brands continue to seize market share,and domestic personalized clothing brands emerge suddenly,constantly compressing the living space;On the other hand,compared to the development of O2 O online sales channels,traditional clothing enterprises that mainly rely on offline sales channels continue to increase their store operating costs and have a downward trend in profit margins.Therefore,the operational transformation of traditional clothing enterprises in China is urgent,and the light asset operation model is precisely adapted to the development needs of this market.This article selects the domestic men’s clothing brand HLA GROUP as the research sample,and adopts research methods such as case analysis and comparative analysis.Based on the relevant knowledge of light asset operation mode and financial performance as the theoretical foundation,it first analyzes the light asset operation mode implemented by HLA GROUP in the actual business process,including the specific operation of HLA GROUP and the financial performance of enterprise operation;Secondly,use the corresponding financial indicators and financial strategy matrix model to comprehensively analyze and evaluate the financial performance of HLA GROUP;Finally,based on the research results,the problems existing in the implementation of the light asset operation model of HLA GROUP are summarized and analyzed,and corresponding performance improvement measures are proposed to further improve its light asset operation model,optimize the financial performance of the enterprise,and provide reference cases for other enterprises in the industry.The research results of this paper show that HLA GROUP has explored its own "asset light" in the process of implementing the asset light operation mode,which has improved the core competitiveness of HLA GROUP and maintained good financial performance.However,in the operation of asset light model,HLA GROUP has problems such as serious inventory backlog,high cost and insufficient R&D investment.The reason is that HLA GROUP has expanded too quickly,poor cost management and control,and insufficient R&D investment.Therefore,this paper proposes corresponding improvement measures from three aspects: strengthening Inventory control,strengthening cost management and control,and strengthening R&D investment.Finally,this paper draws the research conclusion that the asset light operation model can enhance the core competitiveness of enterprises,can bring positive impact on the financial performance of enterprises,and should pay attention to solving the problems in time when implementing the asset light operation model,hoping to solve the problems faced by HLA GROUP,so as to create greater enterprise value while maintaining the stable and sound development of enterprises.