Research On The Development Strategy Of Leading Enterprises In Agricultural Industrialization In Zaozhuang City

In recent years,according to the local actual situation,Zaozhuang has made great efforts to accelerate the process of agricultural industrialization,strengthen the effect which the leading enterprises of agricultural industrialization make,unswervingly follow the path of development of modern agriculture,formulate corresponding policies,and vigorously support the leading enterprises of agricultural industrialization to play a regional effect to improve the competitiveness of agriculture industry in Zaozhuang.The fruits of development for these years show that the development of agricultural industrialization and the rise of the leading enterprises of agricultural industrialization play an irreplaceable role in promoting the agricultural economy in Zaozhuang upstream,promoting the adjustment of agricultural structure and promoting the construction of the new countryside.However,the industrialization of agriculture in Zaozhuang started later than other cities,and the potential of Zaozhuang is not enough for it to face a series of difficulties and problems to be solved.Based on the definition of the related concept of agricultural industrialization enterprises and the analysis of the characteristics and effects that the enterprises make,and the analysis of relevant data and the documents found from the government,this paper summarizes the basic situation and development characteristics of leading enterprises of agricultural industrialization in Zaozhuang.At present,the development trend of Zaozhuang agricultural industry shows the changes in many aspects,but it also faces many problems,such as less combination with modern agriculture,the difficulty of financing of rural funds,lacking of scale,lacking of chain development and lacking of innovation.Through analyzing the Shandong runpinyuan food Ltd,this paper uses SWOT analysis to discuss the development environment of the company and make a comprehensive and systematic study on the development of agricultural industrialization of the company from internal advantages and weaknesses,external opportunities and external threats.So based on this analysis,this article put forward strategic suggestions for the development of agricultural industrialization leading enterprises in Zaozhuang from the government and enterprise two levels in order to provide a new understanding of the agricultural industry for the relevant departments and enterprises and also provide a reference for the development of agricultural industrialization leading enterprises in Zaozhuang.