Research On The Strategy Of Rural E-commerce Development In Wafangdian Under The Background Of Rural Revitalizatio

Under the background of rural revitalization,rural e-commerce has become a new engine to drive rural economy.The No.1 document of the Central government has put forward new requirements for rural e-commerce for many years in a row.This year,it will further implement the project of "promoting agriculture through business" and "Internet +" agricultural products out of villages and into cities,and encourage the development of innovative mode of rural e-commerce,as an important content and new goal of rural construction.Rural e-commerce has become a key force to promote rural economic transformation and a powerful measure to consolidate the achievements of poverty alleviation.By combing domestic and foreign research results and combining with the current development status of rural e-commerce in Wafangdian,this paper finds the existing problems and gives suggestions and countermeasures.This paper mainly uses literature review and analysis method and research analysis method to innovatively study the development status of rural e-commerce in Wafangdian.It is found that there are still some problems in the development process of rural e-commerce in Wafangdian at present,which are manifested as the shortage of rural e-commerce merchants and the introduction of difficulties,few rural e-commerce practitioners and farmers’ weak awareness of e-commerce development,the e-commerce of local characteristic agricultural products can not be effectively explored,the e-commerce operation model is old-fashioned and the actual operation effect is not ideal.The reasons for the problems in this analysis are the lack of rural e-commerce merchants and the lack of attraction of returning to the countryside to start a business.At present,there are still a small number of successful and difficult rural e-commerce entrepreneurs.Rural e-commerce operators do not pay enough attention to the characteristics of products or brands,and regional operators do not deeply study the operation model and lack of innovative thinking.To this end,this paper puts forward specific countermeasures to strengthen the introduction and cultivation of rural e-commerce talents,strengthen the typical demonstration and leading role of rural e-commerce entrepreneurship,vigorously excavate Wafangdian characteristic agricultural products,strengthen the construction of regional e-commerce brand,optimize and innovate the e-commerce operation mode according to the characteristics of Wafangdian county.The expectation of the more reasonable development of Wafangdian rural e-commerce,provide help for the development of Wafangdian rural e-commerce,and make a contribution to the development of our rural economy.