Research On The Development Strategy Of Enke Data Technology Co.,Ltd.

In the tide of the national vigorous promotion of the development of the digital economy,the software and information technology service industry,which plays a cornerstone role,has also achieved steady growth.The "14th Five-Year Plan" period is a critical period for China’s industrial economy to move towards a digital economy,which has put forward new requirements for the development of the big data industry,and the industry will enter a new stage of integrated innovation,rapid development,in-depth application and structural optimization;With the deeply developing of the new round global technological revolution and industrial change,software and information technology service industry will meet the new opportunity,which will become the an important driving force for releasing the innovative vitality of the digital economy.As the main business of data processing and data value mining software service provider,Enke Data Technology Co.,Ltd.facing the tremendous development pressure within both the opportunities and challenges from internal and external environment.Enke Data Technologies was found in 2020.It is a diversified IT service provider company which engaged in providing software,information technology services,cloud computing,Io T,AI,data processing and data value mining technologies.Along with the development of the enterprise,under the pressure from external competitors,some operational issues arise in Enke Data Technology Limited Company.Such as low market share,lack of high-end technical talents,single core business and product,and failure to give full play to its own advantages.With the rapid development of information technology and the integrated development of the leading enterprise,the challenging increased day by day.In an environment where opportunities and internal and external challenges coexist,it is imperative to develop and select a set of strategic plans suitable for Enke Data Technology Ltd.to ensure its implementation,taking into account the development direction of the market and the industry,in order to broaden the scope of business and become a key point for the long-term sustainable development of the company.Based on the above-mentioned background,this paper uses strategic management theory to analyse the current situation and problems in the development of the enterprise,and tries to analyse how to find a suitable strategy for the development of the enterprise by combining its own advantages and external opportunities under the influence of both the external and internal environment.In the analysis of the development environment,firstly,the PEST analysis is applied to analyse the political,economic,cultural and technological macro environment in which the enterprise is located,in order to understand the positive or negative impact of the external macro environment on the development of the enterprise,the Porter’s Five Forces model is applied to analyse the environment of the software industry in which the enterprise is located,in order to grasp the explicit or implicit threats of the enterprise in the industry environment,and construct an EFE in relation to external opportunities and threats;secondly,the internal environment of the enterprise is analysed from the perspectives of resources and capabilities,and construct an IFE in internal strengths and weaknesses;Finally,we analyzed the external and internal environment from the perspective of resources and capabilities;finally,we analyzed the external opportunities,threats and internal strengths and weaknesses of the company with the help of the SWOT matrix,and compared the advantages and disadvantages of the SO strategy,WO strategy,ST strategy and WT strategy,and then selected the SO strategy that was suitable for the development of the company.In terms of strategy formulation and implementation,according to the characteristics of En Ke Data Technology Co.,Ltd.combined with the general direction of growth-oriented strategy,the company formulated short-,medium-and long-term development strategy objectives,and proposed a backward integration strategy,product development strategy and talent introduction strategy,and in terms of strategy implementation,proposed several perspectives on how to accelerate the backward integration strategy,accelerate the product development strategy and accelerate the team planning and construction strategy.In terms of strategy implementation,we put forward proposals on how to accelerate the backward integration strategy,accelerate the product development strategy and accelerate the team planning and construction strategy.In terms of strategy implementation guarantee,specific measures to guarantee the implementation of the strategy were proposed from three levels: financial guarantee,human resources guarantee and organisational guarantee.