Research On The Development Strategy For CK Development & Agriculture Investment Group

Agriculture is the economic foundation of a country,the foundation of rapid economic development,and the "ballast stone" for high-quality development.How to vigorously develop the agricultural industry and increase investment in agricultural production has become the consensus of all sectors of society.2021 is the first year of the "14th Five-Year Plan".my country has overcome the adverse effects of the new crown pneumonia epidemic and the complex and ever-changing international economic situation,the economy has recovered as a whole,agriculture has continued to maintain high-quality and steady development,farmers’ living standards have continued to improve,and the rural landscape has further improved.improve.At present,my country’s agricultural economy is stable and improving,and has achieved positive growth year after year.In 2021,my country’s agricultural output value will rise by 7.1%year-on-year,accounting for 7.26% of GDP that year with an outstanding performance of 8,308.6 billion yuan.With the 2022 Central Rural Work Conference held in Beijing,the meeting emphasized comprehensively promoting rural revitalization and accelerating the construction of a strong agricultural country.The agricultural industry will have a more rapid development and revitalization in the next period.The CK Agricultural Investment Development Group studied in this paper is a well-known enterprise in the agricultural field.CK Agricultural Investment Development Group was established in 2001 and is a large state-owned enterprise group.Before 2020,the group focused on infrastructure project financing,municipal construction,and urban infrastructure construction as its main business and achieved excellent results.At the end of 2020,with the implementation of the national Sannong strategic deployment and the construction project of tens of millions of beef cattle in Jilin Province,the group was reorganized and established as an agricultural investment group,gradually forming a new integrated development pattern of "one body,three wings,seven major sectors",that is," Group headquarters" as the main body,with "agricultural industry investment and financing platform,agricultural industry operation platform,and agricultural industry digital platform" as the three wings,focusing on the development of "modern breeding,agricultural financial services,agricultural and sideline product processing and trade,agricultural machinery research and development Scientific research and innovation,urban and rural comprehensive development and construction,state-owned assets operation and management" seven main business sectors.Against this background,CK Agricultural Investment and Development Group has gradually revealed that the indepth research on agricultural and rural development is insufficient,the talent structure is not suitable for quickly entering the agricultural and rural areas,the lack of operating assets that can generate stable cash flow,and the lack of self-owned funds of the enterprise Restricting the promotion of hematopoietic ability and many other problems.Under the background of the country’s vigorous development of the agricultural industry,CK Agricultural Investment and Development Group should grasp the development opportunities,strengthen the existing advantages and characteristics of the enterprise,and take various measures to make up for its own shortcomings,so as to obtain more favorable development opportunities.Based on current affairs policies,this thesis studies and judges the current hot agricultural development trend.Integrate resources and use scientific strategic management theory to conduct an in-depth analysis of the strategy of CK Agricultural Investment Development Group.Combining with the current situation of CK Agricultural Investment and Development Group’s operation and management,the problems and causes in the operation of the enterprise are obtained.After that,the PEST analysis method and the five forces analysis model are used to summarize the internal and external environment and industry environment of CK Agricultural Investment and Development Group.Through the internal and external evaluation matrix and the comparison of SWOT analysis tables,it is concluded that CK Agricultural Investment and Development Group should choose the SO growth strategy,focus on its advantages,further consolidate the investment,financing and financial service sectors as the basis,and take advantage of the situation to focus on building a modern agricultural and animal husbandry industry business sector for growth.Integrate resources,continue to develop the urban and rural development and construction sector,highlight the leading role of state-owned capital in the agricultural field,cultivate and strengthen the characteristic industrial chain,promote the rapid development of the whole industry and the whole cycle,and strive to be the vanguard and leader in the process of agricultural and rural modernization in the city Goose,build the group into a leading large-scale agricultural investment and agricultural industrial chain management group in the province and first-class in China.In addition,it is hoped that enterprises similar to CK Agricultural Investment and Development Group can gain from this paper,provide help for their own strategy formulation,and jointly promote the healthy and sustainable development of enterprises.