Research On The Market Transformation And Development Strategy Of M Company

As one of the "three carriages" driving GDP growth,investment plays an important role in promoting China’s economic growth and development.Since the government introduced a series of measures to expand domestic demand and promote steady economic growth in response to the international financial crisis in 2008,local government financing platform companies have emerged under the guidance of a series of policies,and have made important contributions to the construction and development of modern cities in China in the following ten years.However,since 2015,as China’s overall social economy has entered the new normal of transformation,upgrading and development,and with the arrival of the national prevention and control of government debt crisis,the traditional financing means and models relied on by local government financing platform companies for many years have been unable to meet the needs of social and economic development in the new era.In addition,in recent years,the government has increasingly strengthened its financing supervision,and the progress of state-owned enterprise reform has been accelerating,It is urgent to promote the market-oriented transformation and development of local government financing platform companies.M company,the research object of this paper,is a representative enterprise of Changsha municipal financing platform company.The Meixi lake international new city built by M company is a benchmark in the field of domestic area development.Aiming at the internal and external contradictions faced by M company in the process of social and economic development in the new era,this paper focuses on the company’s market-oriented transformation and development strategic model and its safeguard measures,and carries out practical exploration and application.The main work and innovations of this paper include:1、Using PEST analysis method,this paper systematically combs the internal and external environment facing the development of M company;Using the SWOT analysis method,this paper mainly analyzes the strengths and weaknesses of M company as well as the opportunities and challenges it faces.Based on the above analysis,this paper puts forward four kinds of market-oriented transformation and development strategic models,and finally makes a comparative analysis and puts forward a combined development strategic model suitable for M company’s own characteristics.2、In order to further specify the development strategic model,this paper puts forward the basic principles,strategic positioning and strategic objectives of M company’s transformation and development,and makes a detailed design and practical application of the proposed combined strategic model from three aspects: business strategy,operation strategy and internal control strategy.3 、 In order to fully ensure the smooth implementation of M company’s market-oriented transformation and development strategy,according to the actual situation of M company,this paper studies and puts forward four safeguard measures in terms of organization,system,talent and capital,and verifies the effectiveness of the scheme design through the comparative analysis of the company’s financial data before and after application.Through this research,this paper summarizes a set of implementation scheme of market-oriented transformation and development strategy more in line with the actual situation of M company,and enriches the research results of market-oriented transformation and development of local government financing platform companies to a certain extent,in order to provide some reference and reference value for the market-oriented transformation of the same type of enterprises under the same conditions.