| In recent years,there has been widespread attention to environmental protection and sustainable development from all walks of life.The issue of how to promote economic development while taking into account sustainable development has been enthusiastically discussed by scholars.However,due to the rise of fast fashion,the garment industry has caused serious environmental pollution and attracted the attention of all walks of life.In response to these problems,many clothing brand retailers have launched a series of measures one after another to achieve the sustainable development of their enterprises by formulating innovative strategies in the procurement of raw materials,clothing design and craftsmanship,and the recycling and reuse of used clothes.In recent years,the world has been hit by the new crown epidemic,and all walks of life have been hit,especially the labor-intensive garment industry.After experiencing this epidemic,governments,companies and individuals are deeply aware of the importance of achieving sustainable development.This article conducts research on the two recycling channels in the reality of clothing brand retailers,explores the influence of consumer preferences and government policies on clothing brand retailers’ choice of recycling strategies,and helps clothing brand retailers improve their sustainability level.This paper studies the clothing recycling supply chain under the private label clothing professional retailer(SPA),considering different recycling subjects(self-recycling/professional recycling)and sustainable investment after recycling(implementing/non-implementing),and proposes four recycling strategy.Analyzing the influence of consumers’ sustainable preference on the recycling strategy of clothing retailers,it is found that when the consumer preference is low,the clothing retailer will choose to entrust professional recyclers to be responsible for recycling,and the motivation to build sustainability is low;when the consumer preference is high,clothing retailers choose to recycle themselves and actively improve the sustainable level to obtain higher economic benefits.At the same time,clothing retailers who choose to recycle themselves can provide consumers with greater discounts than entrusting professional recyclers to recycle,but the price of new clothing is higher.For consumers,they may choose professional recyclers to recycle,and they can buy new clothing at a lower price.The carbon tax rate parameter is introduced to study the choice of the optimal recycling strategy for clothing retailers under the combined influence of the carbon tax rate and consumers’ sustainable preference.An increase in carbon tax rates will prompt apparel retailers to invest in sustainable emission reductions,improve their own sustainability levels,and reduce emissions per unit of product.At the same time,it will stimulate consumer consumption and participation in recycling and consumption,which may lead to an increase in production.Therefore,when the sustainability preference is relatively large,it may occur that the emissions generated by the retailer’s sustainable investment are greater than the emissions without sustainable investment.At this time,with the goal of maximizing profits for clothing retailers,retailers will give up the independent recycling plan with a larger production scale,choose to entrust professional recyclers to the recycling plan,and make sustainable investments to avoid the huge carbon tax.With the goal of minimizing emissions,retailers will use smaller-scale recycler recycling schemes,and choose not to make sustainable investments when carbon taxes and consumer sustainability preferences are greater.When the sustainable preference of consumers is large enough,the profit increment brought by the recycler due to the sustainable preference is greater than the part of the sustainable input cost assumed.At this time,both the retailer and the recycler voluntarily fulfill the cost-sharing coordination contract.The greater the sustainable preference of consumers,the greater the relative profit increment obtained by the supply chain under the cost-sharing coordination contract.As carbon tax rates increase,recyclers are able to take on a larger percentage of sustainable inputs. |