Research On Working Capital Management Of Yonghui Superstores Under New Retail Background

Since the emergence of the new retail business model,major retail companies have begun to accelerate the pace of new retail layout.As the competition in the retail industry becomes more intense,companies must rely on sufficient capital to support their operations,so the transition to the new retail model will definitely have an impact on the internal structure and turnover efficiency of the company’s working capital,and companies must adjust and optimize their working capital management methods to meet the needs of the transition.Based on this,this paper analyzes the working capital management performance of Yonghui Superstores in the context of new retailing from the following three perspectives: profitability,risk and liquidity,and then identifies the achievements and shortcomings of the enterprise in the process of working capital management,and finally puts forward some optimization suggestions for the enterprise to solve its working capital management problems,hoping that this paper will have some reference and significance for Yonghui Superstores and similar transformation enterprises.Firstly,this paper introduces the basic information of Yonghui Superstores’ s overall operation and new retail business layout,and analyzes the current situation of Yonghui Superstores’ s working capital management from two perspectives: the overall scale and internal structure of working capital.Secondly,this paper selects relevant financial data of Yonghui Superstores from 2016 to 2021 and analyzes the working capital management performance of Yonghui Superstores in three aspects: profitability,riskiness,and liquidity,using literature research method,case study method,comparative analysis method,and cross-disciplinary research method.The above analysis revealed that: the profitability of the enterprise’s working capital is not performing well due to factors such as blind expansion;the scale of working capital keeps declining significantly and the financial risk of the enterprise continues to increase;the efficiency of the use of funds in the procurement segment is high and the enterprise is able to occupy a large amount of accounts payable;there is a backlog of inventory in the logistics segment,mainly due to a large amount of inventory but poor sales;the accounts receivable of the marketing segment is large and the turnover is slow,and there are certain deficiencies in the management of customers.Finally,in response to the above problems,some suggestions were made to optimize the working capital management of Yonghui Superstores: first,slow down the expansion rate and adjust the capital structure;second,deepen the zero-supply relationship and promote stable cooperation;third,manage the inventory scientifically and deepen the online channel;fourth,control the accounts receivable and strengthen the customer management.This paper examines the working capital management of Yonghui Superstores under the new retail layout,with a view to providing solutions to the working capital management problems encountered by retail enterprises in the process of transformation,and enriching the corporate cases and research perspectives on working capital management in the context of new retail.