Research On The Improvement Of Marketing Strategy Of Shampoo Products Of G Company

In recent years,China’s economy has achieved sustained and rapid development,and the people’s material and spiritual living standards have been improved.At the same time,China’s shampoo and hair care market has also ushered in rapid development.At present,China’s shampoo and hair care market has developed into the largest market scale in the world,with the largest shampoo and hair care consumer group in the world.In the early stage,foreign well-known brands have entered the Chinese market,and with the advantages of technology,brand and management ability,they have priority to occupy the Chinese market.The vast majority of the share of the Chinese shampoo and hair care market is occupied by foreign brands.With the development of China and the rise of national brands,we hope to occupy a place in this market.However,China’s shampoo and hair care market has long been a red sea,with fierce competition.If you want to share in the shampoo and hair care market,the company’s marketing strategy is crucial.Compared with the industry,the shampoo and hair care category of G Company started late,its product competitiveness was weak,its brand influence was low,and there was a big gap with the international well-known brands,and its development encountered a bottleneck.However,how to improve the product competitiveness by improving the marketing strategy is the most serious problem that G Company is currently facing.This paper takes the shampoo and hair care products of G Company as the research object,through the understanding,learning,application,analysis and research of the basic theory of marketing.First of all,the SWOT analysis method is used to analyze and study the current internal strengths and weaknesses,opportunities and threats of the external market environment of G company,and the combination strategy: SO strategy(offensive strategy),WO strategy(reverse strategy),ST strategy(adjustment strategy)and WT strategy(defense strategy);Secondly,it analyzes the current STP strategy and 4P marketing strategy of G company in detail,and uses 4P marketing theory to analyze the existing problems and causes of the current marketing strategy;Thirdly,the questionnaire is distributed through the design of the questionnaire.According to the results of the questionnaire survey on consumer behavior,the product satisfaction survey of G company and the current situation of G company;Finally,based on the analysis of the problems and the results of the questionnaire,an improvement plan suitable for the 4P marketing strategy of G Company is proposed to solve the problems encountered in the development of G Company’s hair washing and care market.Based on the current situation of the company,the actual market survey data,and through scientific and rigorous analysis,I believe that the conclusions of the study can not only provide marketing improvement strategies for G company,but also provide reference for other shampoo and hair care brand marketing strategies.