China's Urban Elderly Health Care Products Market Situation And Marketing Strategy Research

After China's reform and opening up, rapid development of market economy, as a microcosm of the market economy, Chinese health products industry has also experienced rapid growth, lag time and improve the level three stages. Health care products market was the most obvious response to China's market economy, market competition to the fullest, marketing strategies using the most active areas. Trend of social development, as China is gradually into an aging society, rapidly growing elderly population, health care products industry is a major target customer groups, the aging society coming inevitably bring the country's aging health products industry's rapid development. Industrial development from the perspective of developed countries, the country's aging health products industry is a sunrise industry with huge potential. However, in terms of the development of local health care products companies, whether it is the development of specific strategies or strategic level, there are many levels of business concepts, marketing strategies using such issues. Therefore, the elderly health care products company marketing issues for the study not only can be explored in theory, but also for China to cope with social problems of aging, social trends take bigger national health care products industry has a certain practical significance.The article is divided into four parts, the first article on the health products related knowledge is elaborated, including the types of health care products, division, industry characteristics and market research through data query methods such as, to the aging process of health care products industries, current status are analyzed, and the elderly in other countries the development of health care products market is described and analyzed. SWOT analysis method used, to the aging of the current situation of health care products market, from the development trend of China's elderly population, spending power and purchasing inclination angle of draw, the large number of our aging population, spending power is growing, consumer desire for more strong, the future elderly health care products market in China is huge, huge business opportunities. However, the Chinese health care products companies blindly production, product and there is no duplication of features, price down prices, internal problems such as excessive marketing; while facing international health care products giant to enter the challenge.Elderly health care products market has a lot of surveys and studies, and survey of urban older consumers, older consumers from consumer psychology, consumer motivation, consumer ability to conduct field research to understand the spending power of consumers and the elderly consumer behavior. In this thesis study, the use of closely combining theory and practice research methods, empirical investigation and the specific data in support, drawing on the previous accumulation of research results, access to such information as this study provides the basic material. In this basis, the urban old health care products in China market status and analysis of existing problems, from product design, pricing strategy, place and promotion four aspects of the constructive comments. Hope that through this study to explore health care products companies in China marketing strategy and the path of development strategies to promote urban elderly health care products market.