Research On Business Model Optimization Of JD Property Management Company

In 1981,Shenzhen Property Management Company was established as the first property service enterprise in China,and since then,the property management industry in China has officially emerged.With the economic development of more than 40 years of reform and opening up,the property industry has also developed into a trillion market.Especially from2018 to 2022,with the help of the capital market,cloud computing,artificial intelligence,the Internet of Things and other intelligent technology products,the property management company’s industry scale has continued to expand,industry mergers and acquisitions are frequent,market concentration ratio has improved,and management has become increasingly mature and standardized.But at the same time,property management companies face various problems.JD Property Management Company has grown rapidly in recent years,but currently there are also many internal and external problems.The internal problem is the increase in business types and organizational levels,making it increasingly difficult to control and collaborate on business quality,and making it difficult to improve work efficiency;The external problem is that labor costs are constantly rising,while facing fierce competition within and outside the industry,and operational pressure is constantly increasing.It is currently difficult to overcome the current predicament through single measures such as institutional optimization,business adjustment,and technology introduction.In order to systematically analyze the various problems that JD Property Management Company is currently facing,this article attempts to map the current business situation of JD Property Management Company one by one into the 9 elements of the business model canvas model,and compare it with the business models of typical companies.Then,using analysis methods such as questionnaire surveys and fishbone diagrams,the problems are sorted out from the 9elements of the canvas model and the main problems and reasons of the company are identified.Combined with the analysis results,Provide optimization strategy suggestions for the business model of the case company,which not only solves the practical problems encountered in the current business process of JD Property Management Company,but also enriches and develops relevant business model theory and practice.