Research On The Organizational Decision-making Process In Internet Platform Companies

As digital socialization continues to deepen,Internet platform companies,as the main body of digital technology application and promotion,are constantly involved in the interaction between society,organizations and individuals.t company,as the head company in the Internet platform industry,has invested two 50 billion dollars in social development construction,and specifically established the Sustainable Social Value Business Department.Why does Company T,with its business attributes,invest so much money and manpower in social development? This paper examines how a commercial organization can incorporate the "non-commercial" decision of giving back to society into its organization,i.e.,how T’s fourth strategic upgrade,"Sustainable Social Value Innovation"(SSV),has been implemented in the organization.How has SSV been legitimized within T’s organization?From the perspective of institutional logic,the non-participant observation and interview method was used to focus on T’s SSV as a strategic decision-making process,and it was found that the implementation of social innovation by Internet companies underwent three processes: first,T identified itself after being keenly aware of the changing institutional environment;second,the meso-organization extracted the required information from multiple institutional logics influenced by industry,market and country,Second,the meso organization extracts the required semantics from multiple institutional logics influenced by industry,market and country,reorganizes and mixes them to produce SSV as an organizational legitimacy narrative;Third,the institutional logic as a cultural concept is deconstructed into concrete actions by micro individuals,i.e.key decision makers,in two main stages,firstly,a bottom-up process of attention focus formation,and secondly,a top-down process of visualizing the problem of transposition.These three processes have together contributed to SSV gaining internal legitimacy and generating a series of specific social innovation actions,new forms of social innovation,new models of social responsibility fulfillment and new models of public charity.In this way,more Internet platform companies in the industry,and even more non-similar companies,have launched cross-border actions.This paper finds that the process of organizational decision-making,as a necessary part before the formal release of SSV,is actually the process of seeking legitimacy for non-commercial decisions within the organization,and it is also the process of legitimacy construction by embedding external institutional logic into the organization in the form of cultural concepts.Although SSV is a social innovation in nature,when these institutional logics from industry,market and country are embedded in the T-corporation field in the form of cultural perceptions,the key decision makers deconstruct them into the organization’s identity and mission vision.Through the transposition of visualization issues,meaning is constructed internally to give it legitimacy.The experience of the "bottom" provides the environmental conditions for the embedding of cultural perceptions by the "top" decision makers and "bottom executives" within the organization,and the shared environmental stimuli shape The common environmental stimulus shapes the focus of attention of the "top",and then the "top" works from bottom-up to top-down through high-level goal design,extensive mobilization,and consensus cultivation to jointly complete the process of SSV legitimacy construction in Company T.