Research On Marketing Strategy Optimization Of Yinchuan Y Company X Project

At present,the situation of China’s real estate enterprises is becoming increasingly severe.How to survive and develop in the competitive market is in front of many real estate enterprises.In the era of management dividend,the role of marketing is becoming increasingly important.The competition in the real estate industry in Yinchuan is becoming increasingly fierce.Local established developers and other brand real estate enterprises have successively settled in Yinchuan.Yinchuan Y Company X Project is a large-scale real estate residential project developed by Yinchuan Y Real Estate Co.,Ltd.During the sales process,the project has exposed issues such as defects in the project product design,imperfect product pricing and price adjustment systems,overly traditional product sales channels,and low product promotion efficiency.Therefore,it is urgent to optimize the marketing strategy of Yinchuan Y Company X Project.Based on the above background,this article first uses questionnaires and interviews to investigate consumer demand and marketing issues of the Yinchuan Y Company X Project.Then this article analyzes the macro environment of Yinchuan market and the real estate industry environment.Then,this article subdivides the competitive market,determines the market positioning of the project,and further proposes a marketing strategy optimization plan.Finally,in order to ensure the smooth implementation of the marketing strategy optimization plan for the Yinchuan Y Company X Project,this article also proposes corresponding safeguard measures.This article provides optimization suggestions for the optimization and development of the project marketing strategy through in-depth research on the marketing strategy of the Yinchuan Y Company X Project.This article proposes that the Yinchuan Y Company X Project should optimize its marketing strategies from four aspects: product,price,channel,and promotion.This article is conducive to improving the work of this project from the perspective of marketing,thereby achieving sustainable development in the increasingly fierce market competition.In addition,Yinchuan Y Company is one of the most representative enterprises in the Yinchuan real estate industry,so the research results such as problem analysis and solutions proposed in this article also have certain reference significance for the positioning,transformation and upgrading of marketing strategies of other real estate enterprises in the Yinchuan market.