Research On Influencing Factors,Evaluation And Improvement Countermeasures Of Financial Sustainability Of Family Businesses

Family businesses play an important role in China’s national economy and make important contributions to the gross national product and labor employment.China’s family business is becoming a huge leading force affecting China’s macro economy,it is true that the family-style corporate governance model provides some innate advantages for the development of the company,but with the development and growth of family enterprises,the shortcomings of the traditional management model are increasingly exposed,the sustainable development of finance is deeply affected,and the problems that were previously covered up by the advantages of growth rate can no longer be covered up,affecting the sustainable development of Chinese family enterprises.The internal competition of modern companies is very comprehensive,and financial sustainability has become one of the main goals of enterprise development,especially after the company has reached a certain stage of development,the value contribution that can be achieved is immeasurable.Studying the financial sustainable development of family enterprises will not only help to further enrich the relevant fields of family business research and expand the theory of sustainable development,but also guide family enterprises to correctly treat the speed of enterprise development in practice,prevent blind growth,and promote the healthy development of family enterprises and China’s economy.The research content of this paper is as follows: first,the relevant literature on family enterprises and financial sustainability is summarized and sorted out to find research gaps;second,the concepts related to family enterprises,corporate financial sustainability,and family business financial sustainability are defined and distinguished,and the theories of sustainable development,property rights and principal-agent theories are expounded;third,the macro factors affecting the sustainable financial growth of family enterprises are elaborated using the PEST model,porter model and EVA matrix.Mesoscopic factors and microscopic factors;fourth,the evaluation index system of the financial sustainable development of family enterprises in the micro environment is constructed,and the sustainable development of family enterprises is evaluated by using the classical model and entropy method respectively.Through the research in this paper,it is found that the sustainable financial development of Jointown is greatly affected by political factors,and state-owned enterprises have great restrictions on the financial sustainable development of Jointown,and through the evaluation of its financial sustainability,it is found that its asset management efficiency needs to be improved,and its dividend policy is not perfect.Based on this paper,we propose the following countermeasures to strengthen ties with government agencies,change the mode of competition or cooperation with state-owned enterprises,improve the level of asset management,and formulate reasonable dividend policies.There are many family-owned enterprises in China,and the problems in the sustainable financial development of other family enterprises may not be completely consistent with Jointown,but similar enterprises often face many similar problems,and mutual reference can improve the efficiency of solving problems,and the research in this paper is more practical.