Research On The Mechanism Of Asset-Heavy Transformation Path Of Express Delivery Enterprises

In the 21 st century,with the continuous development of China’s market economy,the rise of e-commerce platforms and the widespread popularity of online shopping,the scale of the express delivery industry continues to expand,at the same time,with the fierce competition of express service enterprises,the average unit price of express delivery services continues to decline,and consumers’ consumption demand is becoming more and more diversified.Under the supervision and guidance of relevant policies,express delivery companies strive to get out of the quagmire of price war,and high-quality development has become the main theme of the industry.In such a market environment,express delivery service enterprises represented by YTO Express continue to increase investment in fixed assets,and their asset structure has shown a trend of asset-heavy transformation.In the existing literature,the operation mode of enterprise asset structure is divided into two types: asset-light model and asset-heavy model,and there are advantages and disadvantages between the two.Existing research believes that enterprises choose assetheavy operation mode for the following reasons: first,enhance the competitiveness of enterprises;Second,the characteristics of the enterprise;Third,for express delivery companies,the "franchise" or "direct" business model of express delivery enterprises will also affect the asset structure of enterprises.Based on the research results of the existing literature,this paper analyzes it,adopts the case study method,takes YTO Express as an example,combines relevant data and past reports,understands the overview of the express delivery service industry and YTO Express,combines the express delivery business of YTO Express with the asset operation mode,analyzes the motivation and impact of YTO Express’ s heavy assetization from the perspective of heavy assets,and draws relevant conclusions,so as to provide reference for enterprises in the industry to choose the asset structure operation mode suitable for themselves.This paper analyzes the impact of YTO Express on enterprises: non-financial and financial.Non-financial impact: First,improve infrastructure upgrading and improve brand influence;Second,intelligent upgrading promotes the improvement of service quality and customer satisfaction.Financial impact: first,increased market share;Second,reduce variable costs;Third,increase short-term operating pressure.Through the research on YTO Express heavy assetization,the following conclusions are obtained: first,YTO Express heavy asset transformation is in line with the current development trend;Second,YTO Express is conducive to the long-term development of enterprises.Third,YTO Express’ asset-heavy transformation will increase the short-term operating pressure of enterprises.