Study On The Development Strategy Of K Company Ltd Under The Background Of Stateowned Enterprise Reform

The local government investment and financing platform company is a product with Chinese characteristics produced under the special political system after the reform of China’s tax sharing system.For a long time,it helps providing employment,filling the financial gap,and promoting urban construction.However,the debt scale of investment and financing platform companies due to undertaking the capital operation of local public infrastructure construction continues to expand.When the investment and financing capacity of such enterprises fluctuates greatly due to the impact of the environment,the repayment of future debt becomes its main goal and task.In recent years,fiscal policy,monetary policy and financial market are unstable,and with the introduction of the national financial deleveraging policy and the prevention of local government debt risk policy,in the face of the high pressure situation of local debt policy and the new requirements of high-quality development,the original development model of the investment and financing platform is difficult to sustain.We must promote transformation and upgrading,actively resolve the difficulties caused by the changes in the external environment,and transform to market-oriented operation,So as to ensure the stable and sustainable development of enterprises.In 2020,the State issued the Three-Year Action Plan for the Reform of State-owned Enterprises(2020-2022),implement the three-year action for the reform of state-owned enterprises,promote the optimization and structural adjustment of the state-owned economy,form a more mature modern enterprise system with Chinese characteristics,establish a state-owned assets supervision system focusing on the market-oriented management of state-owned assets,and improve the efficiency and vitality of state-owned enterprises.This thesis takes K Company as the main research object to discuss its adjustment to the company’s development strategy in the tide of state-owned enterprise reform.The main contents and logical framework of this study are as follows: First,introduce the research background and significance,summarize and analyze the domestic and foreign literature,and introduce the research methods of the thesis;Secondly,it expounds the relevant theories of state-owned enterprise reform,local government investment and financing platform and enterprise strategic management,and systematically introduces the PEST analysis model,Porter’s five forces model,SWOT analysis matrix and other strategic management analysis tools;Then,based on the actual situation of K Company and analyzing its internal and external environment,it is concluded that K Company,as a local government investment and financing platform,has internal advantages such as financial investment innovation,low credit rating,and other internal disadvantages.The main opportunities are good industrial and economic development trends and obvious location advantages.The main threat is government intervention in the company’s investment and financing decisions,and the SWOT matrix is used to propose development strategy choices,by matching the QSPM matrix with the company’s development positioning,a transformational development strategy was determined,and the company’s development strategic positioning and goals were clarified.Detailed company development strategies were formulated from the company level,business level,and functional level.Finally,four aspects were provided to ensure the implementation of the company’s strategy,including obtaining government support,improving management systems,improving human resource systems,and deepening corporate culture construction.I hope that through the study of K Company’s development strategy,we can provide some experience and reference for the current reform of state-owned enterprises and the transformation and development of local government investment and financing platforms.