| As is well known,the catering industry belongs to the heavy asset industry,and the current economic slowdown and the arrival of the capital winter have accelerated the failure of entrepreneurship.The cost of entrepreneurship is also increasing,and the failure rate is constantly rising.Most startups fail not because they have not achieved their predetermined goals,but because they have not taken customers as the starting point,ultimately leading to customers not buying.The basic logic of lean entrepreneurship methods is that:,Avoid manufacturing products that no one wants,resulting in resource waste.Shandaofang Restaurant was established in the aforementioned social and market environment and adopts a lean entrepreneurship approach.We have chosen Zhengzhou,the capital of Henan Province,as the main market for the new company,based on the actual economic situation and per capita income of Zhengzhou City.We believe that Shandaofang Restaurant will have good development prospects.The introduction section of the paper mainly elaborates on the research background,research objectives,research ideas,and relevant theories,and explains the overall structure of the article.The second half mainly elaborates on the project overview,project content,characteristic operations,advantages,development goals,and development strategies.The following analysis elaborates on the content of entrepreneurship planning from the following aspects: project introduction,market environment in Zhengzhou City,competitive environment of the project,marketing strategy formulation of the project,characteristic operation of the project,financing planning of the project,financial status and risk control,PEST analysis at the macro level of the health food therapy and catering market,SWOT analysis at the competitive environment level Based on the STP analysis and 4CS analysis at the marketing level,the operational philosophy,financial financing,and other projects of this project have been developed.Finally,this article outlines the risks that the company will face and proposes corresponding risk plans.After analysis,it is concluded that the project has a stable rate of return and feasibility.In addition,the main conclusions and shortcomings of this study are also summarized. |
