Research On The Performance Impact Of The New Retail Strategy Transformation On Chongqing Department Store

With the continuous development of the whole social economy,the continuous progress of the Internet and science and technology,and the continuous yearning and pursuit of the people for a better life,the traditional retail enterprises and e-commerce platforms can no longer better adapt to the era of rapid development.The new retail development model of "online+offline" and focusing on consumer experience as the target is the undisputed future development path of retail industry.In this general environment,enterprises that have not yet been able to carry out new retail strategic transformation are eager to seek strategic transformation to ensure long-term and stable development of enterprises.In particular,the sudden outbreak of the COVID-19 in 2020 has brought the retail industry into a short winter.Such a major emergency is a big test for all retail enterprises.In this big test,some enterprises failed to withstand the test and faced the end of having to go bankrupt;However,some enterprises have been supported by their own resources and the accumulation of strategic transformation in the early stage,and their successful transformation experience can provide experience reference for the subsequent transformation enterprises.This paper takes Chongqing Department Store,which is deeply rooted in the southwest,as the research object.Chongqing Department Store has started the new retail strategic transformation layout in 2017.During the outbreak of the epidemic,Chongqing Department Store withstood the pressure.In order to maintain the stable operation of the enterprise,it gradually improved the strategic transformation in groping and achieved good results.The epidemic has brought challenges to Chongqing department stores,but also development opportunities for enterprises.On the basis of relevant concepts and theories,this paper analyzes the current situation of the retail industry,the retail industry and the reasons for the new retail strategy transformation of Chongqing Department Store.Use the balanced scorecard to comprehensively analyze and evaluate the performance of Chongqing department stores,and summarize the relevant inspiration and put forward some suggestions.According to the performance evaluation results,Chongqing Department Store has performed well in non-financial performance and has improved in the process of strategic transformation.In terms of financial performance,the net interest rate of enterprises has generally shown a steady growth,and even during the epidemic,it has not been affected too much.However,due to the impact of the epidemic,there is still room for improvement in terms of solvency and inventory turnover.Through the research on the impact of the strategic transformation of Chongqing Department Store on enterprise performance,we can draw the following enlightenment: first,retail enterprises should actively carry out the new retail strategic transformation;second,when carrying out the new retail strategic transformation,we need to take comprehensive consideration based on our own actual situation;third,we should be brave to seize the opportunities of new development;fourth,enterprises should take precautions in daily business activities to improve their ability to resist risks.