Research On Marketing Strategy Of Chongqing Zuxia Science And Education Group

The rapid development of the IT industry leads to a good development prospect for training institutions.However,with the continuous increase of the number of institutions in the same industry,the industry competition is becoming increasingly fierce.Especially in the market competition in recent years,the price war has made the living environment of a large number of software education institutions difficult.Some training institutions blindly adopt price war,not only damage the brand image and reputation of training institutions but also lead to the decline of credibility.At the same time,the continuous input of university power leads to the sharp rise of human cost.In this case,educational institutions have to face many new problems.In addition,in recent years,enterprises and schools have been shut down due to the impact of the novel coronavirus epidemic.In particular,traditional offline teaching has been severely impacted.How to correctly evaluate the core competence level of education and training institutions and how to improve individual competence have become urgent problems to be solved by enterprises in software development and training institutions.Chongqing Zuxia Software College was founded in 2005.After more than ten years of hard development and enterprise culture deposits,IT has been extended into Chongqing Zuxia Science and Education Group.Now it has exported tens of thousands of outstanding students to the society and made great contributions to the IT talent market in Chongqing.However,with the increasingly fierce competition in the current education and training market,the existing marketing strate gy of Chongqing Zuxia Science and Education Group has been far from meeting the needs of internal and external marketing environment.Through PEST analysis model,STP theory,literature review and questionnaire survey,this paper takes Chongqing Steps Science and Education Group as the research object to objectively and truly analyze the group’s marketing status and existing problems.There are many problems in the marketing process of the group,such as single marketing channels;High cost of enrollment;Single form of charge;Employment rate decline,using internal and external environment analysis tools,the new development direction of Chongqing marketing.Then,according to STP theory,the market of Chongqing Foot Science and Education Group is subdivided,the market positioning and target market selection of the group are clearly defined,and specific improvement suggestions are put forward respectively from various aspects of service marketing 7Ps,including product,price,channel,promotion,people,tangible display and service process,as well as subsequent specific safeguard measures.It is hoped that this study can provide reference value for the marketing of Chongqing Foot Science and Education Group with academic research.