Development Strategy Research Of Hunan Haozhi Technology Co.,LTD.

In order to meet the urgent needs of high-end manufacturing for new materials,the state has made great efforts to promote cutting-edge research and technological innovation in the application of new materials,increases financial and policy support for functional new materials enterprises,laying a solid foundation for them to further improve product quality and strengthen its international competitive power.At the same time,along with the increasing popularization of the portable electronic products,and the deeply integration of mobile industry with others.it has also provided more market opportunities for the electronic material industry chain.However,in the face of the serious shortage of domestic basic application material technology accumulation,domestic manufacturing has turned to Southeast Asia and other countries.China’s opening to the outside world expands in all directions and displayed new pattern of international competition,and the world economic slowdown,regional protectionism or other series of external environment,making domestic enterprises face the background of both opportunities and risks.If it does not change,it will be abandoned,and if it does not advance,it will retreat.This is especially true for Hunan Haozhi Technology Company as a small and medium-sized private enterprise.How to give full play to advantages to grab the opportunities and avoid disadvantages to get out of a difficult situation is especially important for the company’s sustained and steady development.This article analyzes the internal and external environment of Hunan Haozhi Technology Company,and identifies present possibilities and threats to the organization through the analysis of politics,economy,society,science and technology four factors,analyses the inside surroundings of the company and professional proficiency,analyze the strengths and weaknesses of the enterprise,combine the company’s marketing superiority,the good ability of financial management and operation,qualitative research and development and other advantages,under the constantly changing market competition conditions,to lead and differentiate and internationalization by cost to achieve the company’s strategic development goals.It analyzes the path of corporate strategy implementation from adjusting the organizational structure and configuration,creating a global and diversified talent structure,enriching product categories,improving product versatility,production automation transformation,implementing refined management,total quality management(TQM),partner system,upstream and downstream cooperation,etc.Secondly,from the human resources management,financial,technical aspects to throw out the concrete measures and suggestions.Finally,predicts the effect of corporate strategy implementation.In reality,most entrepreneurs agree that small and medium-sized businesses do not need a strategy,they take one step at a time or made the decision in the blink of an eye.Even if they have formulated a strategic plan,most of them cannot fully implement it.This article provides reference value and significance for small and medium-sized enterprises,especially private enterprises,for strategy making.It also confirms its operability and risk prediction,proved strategy is the dynamic target and internal security of sustainable and sound growth of enterprises.According to the actual situation of the enterprise,the strategy suitable for the enterprise can make the enterprise less detour,as well as freely respond to environmental changes,and to promote enterprises to a new level with goals and organization,and step into the right track of sustainable development;In theory,this article confirms that the strategy of combining differentiation and cost leadership and internationalization is also apply to small and medium-sized enterprises,and the significance of flexible strategy in the enterprise’s response to a changing environment.