The Research On Improvement Of Business Model Of Huacheng Biotech

In recent years,with the weakening of cost advantages and the drastic changes in the domestic and foreign economic environment,export-oriented enterprises that are highly dependent on the international market feel the difficulty of survival and development.Especially at the current stage affected by the epidemic,the export situation is even more severe.Compared with the changes in the international situation,the domestic economy has been steadily improving,the living standards of the people have been continuously improved,and the health awareness has gradually increased.This brings a new dawn to the export-dependent botanical extract industry.As a leading enterprise in the plant extract industry,Huacheng Biotech how to seize the opportunity brought by the domestic consumption upgrade to enter the domestic market,and how to achieve the goal of sustainable enterprise growth by changing its business model is the main problem of this paper.This paper takes Huacheng Biotech as the main research object,analyzes the background and problems of Huacheng Biotech business model,and clarifies the necessity of Huacheng Biotech business model improvement;The improvement of Huacheng Biotech business model provides a relevant theoretical basis.By studying the literature research on related theories,it provides a reference for this article to solve the problems in the business model.Secondly,through an overview of the overall status and development history of Huacheng Biotech,and an analysis of the entire business environment of the plant extract industry where Huacheng Biotech is located,including the macro environment,the competitive environment and the internal environment,we can see that Huacheng Biotech environment has more opportunities than threats,the disadvantages outweigh the advantages.It is the only way for the company to continue to develop through the improvement of the business model and the use of opportunities to reverse the internal disadvantages.Based on the nine elements of the business model canvas,the current situation of Huacheng Biotech business model is analyzed,and it is found that Huacheng Biotech existing organizational structure and key businesses are difficult to support the core value proposition and other issues.Based on the above analysis,the idea of exploring a dualcycle development path is put forward.While maintaining international business,the focus of future development will be on domestic business,and new business models such as the establishment of an internal entrepreneurial management center and a domestic business project division system are proposed.The business model improvement plan forms the new core competitiveness and sustainable development direction of Huacheng Biotech.Finally,specific implementation steps are proposed for the smooth implementation of Huacheng Biotech business model improvement plan,and safeguard measures such as adjusting organizational structure,cultivating innovative culture and integrating internal and external resources are proposed for possible obstacles.By improving the existing problems of Huacheng Biotech business model,this paper proposes improvement plans such as optimizing value propositions,accurately positioning target customers,establishing project teams to serve customers,improving core resources,and strengthening key businesses to help Huacheng Biotech optimize cost structure and increase revenue sources,enhance the company’s ability to resist risks,and realize the company’s transformation from an extensive manufacturing enterprise to an innovative service enterprise.At the same time,the research in this paper has certain reference significance for related plant extract peers to explore the dual-cycle business model.