Research Of Enterprise Competence Based On Technical Innovation And Business Model Innovation

With the slowdown of the blowout development in the automobile industry,the issue of the development of China automobile industry has become increasingly prominent.First,weak technological innovation and lack of core competitiveness,there is still a big gap between independent brands and multinationals in the development of core technologies such as power system,electronic control and vehicle design.Second,the problem of unreasonable industrial structure is prominent,such as large number of automobile enterprises with low industrial concentration and overcapacity in the entire vehicle structure line.The products and technologies of key components such as passenger cars are highly dependent on foreign capital.Third,the market mechanism and legal system are imperfect,the innovation system is not perfect,and the institutional environment conducive to industrial upgrading and innovation and development remains to be formed.Under the trend of China's economic development entering a new normal,the competitive situation in the automobile market will not be optimistic and the market competition will be further aggravated.We must focus our strategy on innovation,connect resources,science and technology,and human resources,and rapidly form a new economic system and development model that is mainly supported by innovation and creativity.Adjustment of the industrial structure of the automobile manufacturing industry,development model transformation upgrade,improvement of R & D is imminent.Since 2013,the central four ministries and commissions have issued a number of subsidies for new energy vehicles,and various local governments have subsidized in different proportions.The mode of automobile production will transform to large-scale electronic production,and present the characteristics of service and specialization.Looking at the global automotive manufacturing industry,business model innovation and technological innovation are two indispensable drivers.Therefore,this paper studies the effects of technology innovation and business model innovation alone or together on the competitiveness of automobile manufacturing enterprises in order to find a way to enhance the competitiveness of enterprises.This paper builds a research frame from three aspects through literature research: First,technological innovation and investment have a positive impact on the competitiveness of China's automobile enterprises;Second,the business model innovation,including efficient innovation and innovative innovation of China's auto industry Competitiveness has a positive impact;Third,there is interaction between investment in technological innovation and business model innovation;Through the B car case study,we explore the research model of the relationship between technological innovation and business model innovation and competitiveness of automobile manufacturing enterprises.The study found that,it is a new way for China's automobile manufacturing enterprises to expand their R & D activities that are original and pioneering,to increase the output of independent innovation,and to actively carry out business model innovation.In particular,the innovative business model innovation is a new way to enhance competitiveness.