Research On Revenue Recognition And Measurement Of Tongcheng Travel Company Under The New Criteria

The implementation of the new revenue standard is currently a hot topic in academia and practice.On July 5,2017,China’s Ministry of Finance officially issued the "Accounting Standard for Business Enterprises No.14-Revenue",that is,CAS14(2017),hereinafter collectively referred to as the new revenue standard,the revision of this version of the revenue standard is based on maintaining international convergence on the basis of fully combining China’s unique national conditions,and referring to the original revenue standard.Later,in order to help enterprises better understand and apply the new revenue standard,the Ministry of Finance issued the "<Accounting Standard for Business Enterprises No.14-Application Guide to Revenue>",it is not difficult to see from the specific framework and application guide of the new revenue standard that the new revenue standard will have an impact on various industries from the aspects of revenue recognition,measurement and reporting,including the tourism e-commerce industry with special revenue recognition models.The new standard has made great changes to the concept and model of revenue recognition in the original standard,which indicates that revenue recognition has officially entered a new dimension,and also brings new challenges to the relevant financial and accounting personnel to make revenue recognition.This paper takes the travel e-commerce company Tongcheng Travel as the main research object.First of all,the development of the tourism e-commerce industry,the characteristics of business models and the characteristics of revenue recognition are introduced.Then,the basic situation of Tongcheng Travel is summarized,and the revenue accounting treatment of its agency services,buyout services,membership services,advertising services,physical sales,mileage redemption,bundled sales and other transaction models is analyzed in combination with the new standards.Thus,it can be summarized that Tongcheng Travel has difficulties in recognizing the revenue amount of the user reward program,the practical application of control standards,the relevant blind spots of accounting estimates,and the significant improvement of financial professional ability requirements.Finally,the relevant improvement ideas for Tongcheng Travel were proposed,such as the appropriate use of the principle of generalized matching in revenue recognition,the reasonable selection of the roles of"main responsible person" and "agent",strengthening the internal control of accounting estimation,and improving the professional level of financial personnel.In this paper,the new guidelines as base,in view of the tourist electric business enterprise with routine travel revenue recognition,for the analysis of its accounting methods,and tried to trip with this individual and income guidelines provided advice needs to be improved,providing new guidelines for electricity and tourism enterprises using the transition of the new guidelines contribution meager strength.