The Optimization Research On Sales Cost Budget Management Of China Life Insurance Lianyuan County Branch

During the development process of modern life insurance enterprises,budget management of sales expense remains powerfully relevant to the overall operation and development prospects of enterprises.Budget management of sales expense acts as an important way for a life insurance company to achieve its sales goals and premium performance,and it is also closely related to the survival and development of the company.Especially for county-level life insurance companies,due to factors such as its large sales force,increased competition,wide scope of business,and difficulty in controlling budget management,the importance lying in budget management of sales expense is self-evident.This thesis uses Lianyuan County Branch of China Life Insurance Company as a specific research sample,starting from the current status of the company’s budget management in sales expense,based on theories of budget management and other related theories,comprehensively uses literature review methods,method of quantitative analysis and other effective methods of conducting In-depth analysis and investigation of the existing state of the company’s sales expense budget management.As for its sales expense budget is prepared based on the previous year’s premium income,the budget execution is based on total control,the budget execution is based on total control,the budget adjustments are implemented on the basis of rigid principles,the budget control is implemented by the superior company as the leading,the budget evaluation is mainly carried out based on the achievement of insurance performance,assessment and other links,the thesis identifies existing issues and investigates their sources in depth.In terms of the problems arising from each link of the company’s sales expense budget management,corresponding management countermeasures were put forward.This thesis draws the following conclusions on how to optimize company’s budget management of sales expense.It is necessary to maintain control over the entire process of sales expense budget management.It is possible to strengthen the research on similar life insurance companies and its internal research,and use reasonable and scientific methods to optimize budget preparation.It can be combined with the detailed management of the company’s insurance business development sub-projects and dynamic difference analysis to improve the level of budget execution.It is possible to improve the flexibility of budget adjustment by refining the adjustment range and clarifying the adjustment time limit.Budget control can be made more effective by enhancing the control responsibility system and increasing the pertinence of control.Enhance the evaluation system by improving the setting of evaluation indicators and effectively exerting the incentive mechanism.All these measures mentioned above will make the preparation more scientific,the enforcement control more effective,and the evaluation mechanism more robust.This thesis aims to help companies optimize resource allocation and improve management efficiency so as to promote the realization of their business goals.In addition,corresponding safeguard measures need to be provided to ensure the smooth implementation of the optimization plan and realize expected results of the optimization.At the same time,this thesis also provides a certain reference for budget management of sales expense in insurance industry.