Study On The Development Strategy Of Hunan Baikang Pharmaceutical Company

The medical industry which relates to the livelihood of the people,has always been a key area of the state,and the problem of ‘expensive and difficult to see a doctor’needs relevant national authorities to solve immediately.In the past decades,the country has intensively adjusted medical-related policies,issued a series of new laws and regulations,and strengthen the supervision.The measures result in a big change of the pharmaceutical industry in terms of structure.As the improvement of Chinese people’s living standard and the increase of personal income,people are paying more attention to their own health problems.In this scenario,the pharmaceutical industry has a bright future in the eyes of ordinary people and analysts.By the application of the strategic management methods,the thesis researches the development strategy of Hunan Baikang Pharmaceutical Company.First of all,the thesis applies PEST to analyze the external macro environment of the company.Through the analysis,it found that Hunan Baikang Pharmaceutical Company was under a high pressure in aspect of political and legal environment in the process of development.Although COVID-19 has a negative impact on overall economy,there are tremendous potential development opportunities in pharmaceutical industry.Secondly,the paper makes a detailed analysis of the competition structure of the pharmaceutical industry through the use of the five-forces competition model.By analyzing relationships between upstream and downstream of the enterprise,the thesis specifies the opportunities and threats.Last but not least,the paper applies the SWOT to analyze the company’s risks and opportunities either from external or internal.According to the analysis above,the thesis designs the company’s development strategy plan for the next twenty years.The safeguard measures are put forward simultaneously.Through the study of large number of relative materials and on-site visiting with Hunan Baikang Pharmaceutical Company,we completed the task of research to the development strategy of the company,and we would like to see the beneficial references the company obtained from it.