A Study On The Development Strategy Of Ruikangda Pharmaceutical Company

In the great environment in which national macroscopically economic developmentturns for the better continuously, the medical trade having been listed in the national newhigh-tech industry in recent years and got the powerful support of the state policies,medical economy keeps the vigorous growth momentum throughout. But recently owingto policy factors and reasonable or unreasonable competition of the market, logistics ofpharmaceutical industry enterprises have already stepped into the era of the meager profitwhile new situation and pattern of competition have emerged in the medical circulationfield-which, as a result, cause the fundamental change of enterprise's destiny andmeanwhile put forward higher standard to the operation and management of enterprises.The structure and system of medical capital, market pattern, marketing mode, as well asthe relationship among the industrial, commercial and the sanitary all seek the newbreakthrough in the changed situation. Therefore, studying the opportunity and challengewhich medical enterprises are confronted with in the main trend towards economicglobalization, analyzing comprehensively the macroscopically environment and impactof various kinds of medical reform policies on enterprise, grasping correctly the marketpulse and developing direction, renewing an accurate orientation in the market,formulating a new development strategy suitable for the enterprise-all of these, havebecome a urgent subject demanding prompt solution . With the analysis of the medical trade, especially the current situation of the field oflogistics of pharmaceutical industry, combining the actual conditions of the Ruikangdacompany as well as the opportunity and challenge the company will be faced with, usingthe modern enterprise's development strategy theory, the text analyses systematically thestate of development of the company, and works out the corresponding developmentstrategy.In addition the text not only analyzes the current situation of logistics ofpharmaceutical industry enterprises and general situation of the RuikangdaPharmaceutical Company, but also explains the basic conception and theory ofenterprise's development strategy;meanwhile, by using theories of modern managementscience, the article also carry out the further research into the company regarding themacroscopically environment and the actual trade situation as well as the inner resourcestate, in which the company exists. On this basis , the article identifies the developmentstrategic objective of the Ruikangda Pharmaceutical Company, and puts forward thecountermeasures and proposals in connection with the implementation of the company'sstrategic objective-that is, relying on the advanced modern enterprise system , scientificmanagement mode, extensive marketing network and specialized personnel team, todevelop the company in the near future into a integrative corporation embodyingwholesale, retail and distribution in one, which possesses intensive production as well asa suitable extensive scale in line with international standards.