Study On The Digital Transformation Of X Bank Nanchang Branch

General Secretary Xi Jinping pointed out that: "Digital technology is comprehensively integrating into all areas and processes of human economic,political,cultural,social,and ecological civilization construction with new concepts,new formats,and new models,bringing a widespread and profound impact on human production and life." In recent years,digital technology innovation and iteration speed have accelerated significantly,bringing new problems and challenges along with improved productivity and optimized resource allocation.It is urgent to govern digital development and create a good digital ecology.Digital transformation is very important for banks to adapt to the current market environment and customer needs.This thesis will explore how commercial banks can transform digitally and establish the X Bank Nanchang branch as a research object to study the practical implementation of digital transformation in China,with both theoretical and practical significance.The article adopts research methods such as literature analysis,case analysis,model analysis,etc.Firstly,it reviews the relevant research on digitalization and the development of the banking industry and the digital transformation of commercial banks both domestically and internationally.Then,based on the basic situation of X Bank Nanchang Branch,the current situation of the digital transformation of related businesses is analyzed,including the digital transformation of organizational system structure,business digitalization,risk management digitalization,etc.,and analyzes the opportunities and challenges faced.The PEST,SWOT,Porter’s Five Forces,and other models are used to analyze the macro external environment,industry environment,and other aspects of the digital transformation development of X Bank Nanchang Branch,and to find problems in the digital transformation of the branch.Finally,recommendations are made.Theoretical and practical combination,through the analysis and research,the strategic choice of the digital transformation of the branch is obtained,and practical solutions are proposed that are in line with the actual situation of the branch.Currently,the digital transformation of commercial banks is a popular research direction in the financial industry and there have been many journal literatures that provide references for the study in this thesis.However,the related academic thesis are still not rich enough.This thesis takes the Nanchang branch of X Bank as the research object and based on the enterprise strategy theory,it starts from the specific situation of the Nanchang branch of X Bank and the reality of the development of digital transformation to find the problems existing in the digital transformation process,analyzes the internal and external environmental factors affecting the digital transformation of the Nanchang branch of X Bank,and proposes the development strategy and specific guarantee measures for the digital transformation.This has a positive effect on understanding the strategic choices of commercial banks in the new situation,enriching the strategic management research of commercial banks in China,promoting the innovation and development of the digital transformation theory in China,and has both practical and theoretical implications.The practical implications include promoting the digital transformation process of the Nanchang branch of X Bank and providing reference for other commercial banks to learn from,and promoting the development of domestic banks.