Study On The Optimization Of Operating Cost Management Of Company Y In Cross-Border E-Commerce

The total value of cross-border e-commerce(CBEC)imports and exports continues to grow,and it has become an important engine to accelerate the "dual circulation".However,with the increasingly fierce competition of CBEC,the dividends of CBEC are gradually disappearing.In recent years,it becomes more and more difficult for CBEC companies to survive due to the COVID-19 and the compliance policies of CBEC platforms.It is urgent for the CBEC companies to carry out operating cost management optimization to reduce costs and increase efficiency,thus improving the competitiveness.Amazon is the preferred platform for CBEC sellers as one of the largest e-commerce platforms,on which a large proportion of sellers are small and micro companies in China.Different from large enterprises,small and micro CBEC companies have less hidden costs,weak capital and anti-risk capabilities,and chaotic managements.Taking a small and micro CBEC company Y on the Amazon platform as a case and considering the influences of the COVID-19 and compliance policies,this thesis studies the optimization method of operating cost management of small and micro CBEC companies,and provides guidance for operating cost management to small and micro CBEC companies.This thesis firstly studies the operating status and statistical data of company Y,based on which the composition of its operating costs and the current status of each part of the costs are analyzed.Four issues in the operating cost management of company Y are summarized,including high cost of first-leg logistics,high cost of delivery and warehousing,high proportion of advertising,and high cost of returns and moving inventory.According to the issues,this thesis expounds the reasons of the issues in depth from the perspective of operation management.Based on the current status and issues of company Y,this thesis applies the target cost method to formulate the operating cost management objectives in different product life cycles for company Y and decompose them into various operating links.According to the target cost,this thesis demonstrates the overall optimization strategy and proposes the cost optimization countermeasures of each operation link:(1)Manage the inventory quantity accurately,optimize the first-leg logistics method and optimize supply chain management to optimize logistics costs.(2)Prioritize size when selecting products,optimize product package size and improve product turnover to reduce delivery and warehousing costs.(3)Use refined marketing methods such as following the product life cycle,emphasizing data analysis and driving external traffic into Amazon to reduce marketing costs.(4)Standardize the warehouse management and pay more attention to the reason analysis for returns to optimize the cost of returns.In order to control the deviation between the actual cost and the target cost,this thesis furtherly provides the monitoring and adjusting plan in the implementation process of the optimization countermeasures.Finally,this thesis demonstrates the guarantee measures for the optimization countermeasures of operation cost management,which provides auxiliary support for the successful implementation of operating cost management optimization countermeasures.The operating cost management issues and reasons analyzed in this thesis can promote small and micro CBEC companies to pay attention to their own operating costs and improve their awareness of operating cost management.The optimization method of operating cost management proposed in this thesis provides guidance to small and micro CBEC enterprises for carrying out operating cost management.