Research On Intelligent Transformation Of Outlets Of ICBC Tianjin Branch

Big data,cloud computing,chain blocks,artificial intelligence and the rapid development of science and technology and application of greatly promoted the transformation of commercial Banks business intelligence development process,from the electronic remittance to the bank of mobile phone,to open a bank,commercial bank branch business model from traditional channels gradually to intelligent transformation development,especially the rapid rise of Internet financial.It forces commercial banks to transform their network operation to intelligence.Only with the development of intelligent transformation can the financial service functions of commercial banks be improved and innovated to meet the financial service needs of different customer groups.The most important thing is that the intelligent transformation of commercial banks’ network can enhance the market competitiveness of commercial banks.Therefore,how commercial banks successfully carry out the intelligent network transformation and development has become a research topic.Based on the analysis of the intelligent development of the Tianjin branch of ICBC,as well as the analysis of the intelligent transformation of ICBC Tianjin branch,the design questionnaire,and the satisfaction survey of the intelligent network from the customer’s point of view,the paper finds out that the problems in the intelligent transformation of Tianjin branch are mainly the intelligent transformation has not risen to the strategic height;Post functions cross,staff functions are not clear;The degree of business process intelligence is not high;The contradiction of "intelligent" hardware and "humanization" of service;There are hidden dangers in the lack of financial science and technology innovation and the intelligent transformation of network.In order to put forward practical suggestions for the intelligent transformation of ICBC Tianjin Branch,we also made empirical reference,and through the successful experience of the intelligent transformation of ICBC Shanghai Branch and Beijing Branch,the countermeasures for the intelligent transformation of ICBC Tianjin Branch network are mainly to implement the intelligent transformation of the network at a strategic height,optimize the intelligent self-service function of the network and strengthen business training,speed up the improvement of the intelligent business process of the network,improve the universal and personalized service of intelligent service.Build the network intelligent talent system and strengthen the network intelligent risk management function.In order to ensure the success of ICBC’s intelligent transformation strategy in Tianjin branch,the implementation guarantee is also put forward.