Research On Optimization Of Marketing Personnel Training In Company D

Under the promotion of multiple national policies,China’s third-party testing industry has good development prospects.The third-party testing market is mainly composed of upstream manufacturers of testing equipment and reagents,midstream third-party testing institutions,and users of downstream reports.With the development of the Internet and the upgrading of health awareness,the increasing demands of residents on the surrounding environment,physical condition,and health level have led to an increasing demand for third-party testing year by year.Company D is a third-party diagnostic technology joint-stock company integrating independent medical laboratory,judicial authentication,sales of diagnostic products,R & D of diagnostic technology and product production.Due to the arrival of the COVID-19,the third-party diagnostic institutions had relieved the government’s medical pressure in the work of anti-epidemic,became an indispensable backbone,and made great contributions to overcome the epidemic.The epidemic was like a catalyst,which had enabled company D to accumulate more experimental data,improve its scientific research strength and breakthrough the technical bottleneck.These were the precious wealth quickly obtained by the testing company for "blessing in disguise".At the same time,the epidemic had also raised the awareness of the whole people about health,and had a certain understanding and recognition of "genetic testing" and "third-party testing".This had led to the rapid development of the third-party testing industry.The company’s scale expansion speed had exceeded that of the previous decade.It need to absorb a large number of scientific research,testing,academic,management and marketing personnel to meet the company’s development needs.Taking the training system of D company’s marketing personnel as the research object,this paper objectively discusses and optimizes the training of D company’s marketing personnel through questionnaire collection,interview and research,analysis of D company’s existing recruitment and training system and search and sorting of internal documents.Combined with the business philosophy,development objectives and training needs of marketing personnel of company D,the post responsibilities and ability needs of marketing personnel are summarized,and the quality model of marketing personnel of company D is established.According to the quality model of marketing personnel and relevant theories,the training system of marketing personnel is decomposed from the aspects of curriculum setting,process management and combining performance.The training content,training teachers,process assessment and combining performance are deeply optimized.Meanwhile,the optimization measures are put forward from three aspects: recruitment mechanism,enterprise strategy and organization coordination.Hoped this investigation and analysis can provide ideas for optimizing the training system for company D,so as to improve the comprehensive quality of marketing personnel and realize the multi-level and multi-faceted development of the company.