Research On WeChat Marketing Strategy For LY Mansion Project

The rapid development of economy and the progress of society have made human life gradually move towards the information age.We Chat is an emerging marketing tool and marketing method.Unlike the traditional marketing model,it can be spread more widely.Therefore,a new type of marketing method has also emerged in the real estate industry,through We Chat marketing,and keeping up with the development of the times,fully tapping the potential users of We Chat.The marketing of the commercial housing project of the LY mansion is still relatively rudimentary.In view of this,this article divides the We Chat marketing of the commercial housing project of the LY mansion into five stages through the AISAS model,which can not only enrich the We Chat marketing theory system of the real estate industry,but also effectively improve LY We Chat marketing level of the commercial housing project of the mansion.This research combines STP theory,AISAS model,USP theory,F2 F marketing theory,comprehensively uses literature research methods,a combination of theory and practice to systematically research the We Chat marketing of the LY mansion commercial housing project.After analyzing the We Chat marketing environment for the commercial housing of the LY mansion project,the We Chat marketing strategy of the commercial housing project of the LY mansion project was designed based on the AISAS model,and suggestions for the implementation of the new We Chat marketing plan for the LY mansion project were proposed.Through the analysis of the macro environment of the LY mansion project,it can be seen that the political environment has little influence on the We Chat marketing of the LY mansion project,and the economic,social and technological environment is generally good for the We Chat marketing of the LY mansion project.There is no big difference between the suppliers of the LY mansion project.The scarcity of alternatives and low-rent housing is not a threat.The buyer’s low bargaining power is undoubtedly good for the We Chat marketing of the LY mansion project.The cost of the LY mansion project is relatively low.There is not much pressure from surrounding developers,and it can even be said that there are considerable advantages.Based on the AISAS model,We Chat marketing for the commercial housing project of LY Mansion can be divided into five stages.In the "connection establishment stage",the focus of We Chat marketing for the LY mansion project should be "attracting attention." The specific marketing method is to promote the We Chat QR code and strengthen the rewarded attention to the LY mansion project official account.In the "strengthening relationship stage",the focus of We Chat marketing for the LY mansion project should be to "stimulate interest." The specific marketing method is to launch a personalized We Chat content layout and We Chat connection to the LY mansion project real estate app.In the "trust formation stage",the focus of We Chat marketing for the LY mansion project should be "execution search".The specific marketing method is to push attractive and fun home purchase information to stimulate fans’ desire to forward the circle of friends,and the We Chat official account must be able to Answer the doubts of potential fan buyers in a timely manner.In the "decision-making action stage",the focus of We Chat marketing for the LY mansion project should be "facilitating action".The specific marketing methods are to cater to the habit of potential buyers of We Chat,and to attract fans to the project department to visit the project department through the We Chat APP giving away traffic charges.In the "communication experience stage",the focus of We Chat marketing for the LY mansion project should be "sharing information".The specific marketing method is to use the We Chat APP comment function to enhance fan stickiness,and guide opinion leaders to release positive energy information about the project to increase fans’ interest in the LY mansion project Degree of recognition.