The Digital Transformation Of Rural Commercial Banks Under The Background Of Financial Science And Technology Empowers Rural Revitalization

In recent years,the rapid development of fintech has ushered in the digital era.Under the impact of COVID-19,digital transformation is the most effective way to optimize and upgrade banking business.Under the background of the implementation of the rural revitalization strategy,the digital transformation of rural commercial banks,as an important financial support serving the fields of "agriculture,rural areas and farmers",is an inevitable trend.At present,it is a hot and important trend to study how the digital transformation of rural commercial banks enables rural revitalization.In this context,the main content of this paper is determined to empower rural commercial banks through digital transformation to rural revitalization.Using literature analysis and case studies,this paper reviews relevant studies on the digital transformation of commercial banks,the influence of fintech on commercial banks and the service of rural commercial banks for rural transformation,leading to the main research content of this paper: the digital transformation of rural commercial banks enables rural revitalization.Then the concepts of digital transformation,financial technology and rural revitalization are elaborated,and the relevant theoretical basis is proposed.Then,it introduces the current situation and predicament of rural commercial banks in serving rural revitalization,and points out that the fundamental reason why rural commercial banks cannot effectively serve rural revitalization is the lack of rural financial supply chain process and link coordination.Next,this paper carries out a specific research and analysis on the case of rural revitalization enabled by digital transformation of Guangzhou Rural Commercial Bank.First of all,it gives a brief introduction to Guangzhou Rural Commercial Bank,including its operating status,fintech development and digital transformation process.Then it introduces the specific practice of applying digital technology to rural revitalization in Guangzhou Rural Commercial Bank,including the application of digital technology in product innovation,scene construction,credit system construction and agriculture-related financial services.Then,it analyzes the implementation path of enabling rural revitalization for Guangzhou Rural Commercial Bank.It mainly repairs rural financial supply chain and enables rural revitalization through five aspects: accelerating the digitalization of products,strengthening the ecological construction of financial services,strengthening the linkage of online and offline businesses,improving the quality and efficiency of customer service for "agriculture,rural areas and farmers" and constructing rural credit system.Moreover,by analyzing the relevant data of agriculture-related loans,agriculture-related industries and agriculture-related financial services,the effectiveness of Guangzhou Rural Commercial Bank in enabling rural revitalization was evaluated.In addition,Guangzhou Rural Commercial Bank had three problems,namely insufficient data processing capacity,single scene and low popularity of online services,which restricted its enabling effect.Finally,this paper summarizes the case,and puts forward relevant suggestions for other rural commercial banks to enable rural revitalization through digital transformation,including: consolidating digital financial infrastructure,strengthening bank-securities enterprise cooperation,improving agriculture-related financial scene construction,innovating agriculture-related financial products,and strengthening data governance and data mining.At present,the digital transformation of commercial banks is a hot research direction in the financial industry.There are a lot of periodical literatures,but the digital transformation of rural commercial banks is still not rich enough,and the literature on the digital transformation of banks to enable rural revitalization is very few.This paper takes Guangzhou Rural Commercial Bank as the research object,which is in the head echelon of rural commercial bank,to provide a realistic and feasible transformation road for other rural commercial banks,and to provide constant energy for rural revitalization.