The Network Marketing Strength Research Of Organic Agricultural Products

With the continuous improvement of people’s living standards,people’s demands for agricultural products has transformed from "eat enough" into "eat well","eat green" and"eco-eat",and consumers pay more attention to the quality and safety of agricultural products than concern about prices.Good-quality and safe secure agricultural products have been widely needed by consumers.Production of organic agricultural products iscompletely in conformity with the pursuit of ecological food by consumers,and they have won consumers’ favor continuously.With the advent of the Internet + Era,the new situation of economic development at home and abroad requires organic agricultural enterprise to introduce marketing method into business,and network marketing is generating along with the development of the Internet economy,acting as a new marketing method.Many companies seize this opportunity to undertake the network marketing of organic agricultural products,and consumers act as the main targets of network marketing by the enterprise,their purchasing behaviors will directly affectenterprise’s strategies about online marketing.Therefore,how organic agricultural enterprises specifically undertake the network marketing and formulate the strategies of online marketing with regards to online shopping behavior of consumers will become the main topic of this article.This article not only sets forth status of development and the network marketing environment of organic agricultural products by drawing on the research results of organic agricultural products and the basis of research of predecessors,but also summarizes network marketing situation of organic agricultural products by analyzing the questionnaire data about consumers buying the organic agricultural products from Internet,which is based on consumers’ online shopping.And it analyzes the network marketing strategies carried out by the organic agricultural enterprise from three levels of brand quality,advertising services and consumers according to conclusions of the current situation by analyzed,then it points out that enterprise should build up brand image,improve the reputation of enterprise and the quality of organic agricultural products,strengthen advertising services to consumers,safeguard the main consumer groups,lock the potential consumer groups,continue to strengthen marketing strength,and so on.