Study On The Development Path Of Rural Industry Promoted By E-commerce

With the development of Internet,the scale of rural e-commerce is expanding,which promotes the development of rural industry and increases the income of rural households.But at present,the environment of e-commerce in some rural areas is not ideal,the overall scale of e-commerce is small,and the lack of talent,which has a certain impact on the income of farmers.In this case,the local government and relevant departments need to pay attention to,increase policy support to rural e-commerce,and increase the investment to create good conditions for the development of rural industry e-commerce.Based on this,it is necessary to study the path of e-commerce to promote the development of rural industry.This article mainly takes the strawberry industry in Xiabai village of Lantian County Province as an example to analyze the development path of e-commerce promoting rural industry.Firstly,the research background,research significance,literature review and so on are described.Then it expounds the general situation of the industry development in Xiabai village,including the stage,effect and mechanism of the industry development in Xiabai village.Then it analyzes the problems and reasons of Xiabai village e-commerce promoting the development of rural industry,and expounds some existing problems by means of questionnaire survey and interview,and analyzes the reasons of the existing problems.Finally,the paper puts forward the optimization path of Xiabai village e-commerce to promote the development of rural industry.Through the analysis,it is found that there are still some problems in the promotion of strawberry industry by Xiabai village e-commerce,including small scale,decentralized management,low added value,short industry chain and obvious bottleneck of e-commerce talents.The reasons for these problems lie in the large base of rural population and low degree of organization;high consumption of agricultural products,not closely linked with the interests of leading enterprises;difficult introduction of high-end talent,slow incubation of local talent.Based on this,this paper puts forward the corresponding optimization path,including promoting the scale of Xiabai village industry,relying on e-commerce platform to improve the added value of Xiabai village,and increasing the cultivation and introduction of talents in Xiabai village industry,then better play to the advantages of e-commerce,promote the stable development of Xiabai village strawberry industry.