Research On The Impact Of Financial Literacy And Farmers’ Perception On The Willingness To Invest In Land Management Rights

Comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas is an important starting point for solving the problem of "three rural areas".As an innovative mode of land circulation,the investment of land management rights is an important measure to deepen the reform of the rural land system,which promotes the transformation of traditional agriculture into modern joint-stock economic development and injects new impetus into the modernization and development of agricultural industry.Land circulation realizes the rational use of land resources through land leasing,subcontracting,exchange,equity investment,etc.,and is an important way to promote large-scale agricultural operation.At the same time,market-oriented orientation requires the gradual reform of the land property rights system.In 2021,the Ministry of Agriculture and Rural Affairs and other 6 ministries and commissions issued a document proposing to promote land "shareholding" nationwide.Document No.1 of the Central Committee in 2023 once again emphasizes that guiding the orderly circulation of land management rights,developing appropriate scale agricultural operations,and promoting agricultural operation and efficiency increase efficiency fully shows that land share cooperation is the forward direction of China’s future agricultural development.However,at present,the scale of rural land shareholding cooperation in China is still small,the momentum of agricultural development is limited,and there is still a big gap between the level of agricultural modernization and foreign countries.Financial literacy is a special human capital of farmers,which can help farmers improve their understanding of shareholding economic cooperation and enhance their willingness to invest in land management rights.At the same time,farmers’ perception of objective things is affected by knowledge,experience and psychology,and the perception of land share cooperation is different,which will also affect farmers’ willingness to invest in land management rights.This paper explores the influence of financial literacy and farmers’ perception on the willingness of land management rights to invest in shares,and the intrinsic relationship between the three.This paper first sorts out the relevant theories and literature on financial literacy,farmers’ perception,land transactions,and land operation right shareholding at home and abroad,and theoretically discusses the impact of financial literacy and farmers’ perception on the willingness to invest in land management rights,and puts forward research hypotheses based on this.Secondly,through field research,the current situation and existing problems of rural land operation right investment in Shaanxi Province were explored,and the financial literacy of farmers,farmers’ perception of land operation right shareholding and their willingness to invest in land operation right were descriptively analyzed in the survey area.Thirdly,the Probit model is used to empirically test the influence of financial literacy and farmers’ perception on the willingness to invest in land management rights,and the mediation effect model is empirically analyzed to analyze the mediating role of farmers’ perception in the process of financial literacy affecting the willingness to invest in land management rights,and the mediating role of farmers’ perception is tested by combining the Bootstrap intermediary effect test method.Finally,according to the research conclusions,targeted and feasible policy suggestions are put forward,in order to promote the development of the practice of land operation right investment in China.The main conclusions of the paper are:(1)Farmers’ awareness of land management right investment is insufficient,and their willingness to invest in shares is low.(2)Financial literacy has a significant positive impact on farmers’ willingness to invest in land management rights.(3)Farmers’ perception has a positive role in promoting the willingness to invest in land management.(4)Farmers’ perception plays a part-mediating role in the influence of financial literacy on farmers’ willingness to invest in land management rights.(5)Individual and household factors affect their willingness to invest in land management rights.Based on the research conclusions,the following five policy suggestions are put forward:(1)Continue to increase the intensity of rural financial education,optimize the rural financial service system,and improve the financial literacy of rural households.(2)Carry out publicity and promotion of land operation right investment in various aspects,enhance farmers’ perception,improve farmers’ awareness of land operation right shareholding,and further promote the reform of rural land property rights system.(3)Take the path of characteristic development of agricultural industry,promote the integration of the entire agricultural industry chain,and provide an effective way and economic foundation for farmers to participate in the equity of land management rights.(4)Promote the construction of rural basic livelihood projects,improve public service infrastructure,and reduce the worries of rural households after land ownership.(5)Improve the legal and regulatory system for the transfer of land operation rights into shares,and effectively protect the legitimate rights and interests of farmers.