Research On The Optimization Strategy Of Green Dual-Channel Supply Chain Considering Government Intervention And Cost Sharing Under The Background Of "Carbon Peaking And Carbon Neutrality Goals"

With the rapid development of the economy and the rapid consumption and excessive consumption concepts of the new era,excessive consumption concepts have existed.Over-carbon emissions from industry,manufacturing and automotive exhaust gas have caused multiple environmental deterioration problems,such as rising temperature,glaciers melting and frequent extension of extreme weather.Faced with environmental issues that need to be solved,countries and regions have adopted protection measures for carbon emission reduction.On the other hand,consumers have green preferences.In the context of increasingly severe environmental issues and the introduction of government policies,consumers’ awareness of low-carbon environmental protection is also stronger.To meet the needs of consumers,manufacturers will develop green low-carbon products.At the same time,public enterprises use information technology to carry out dual-channel supply chain to sell products to occupy the effective market with the development of technology.This article is based on the "double carbon" background of the Chinese government’s "carbon peak carbon and carbon neutrality".With the help of research methods such as NASH equilibrium games,we will explore how the manufacturer will open dual channels and further proposes internal coordination contracts and external coordination contracts for the green dual channel supply chain.Study the three different situations of the green dual-channel supply chain in the three different situations: uncoordinated contract participation,internal cost coordination mechanism and external government subsidy coordination mechanism.MATLAB simulation verification and analysis is performed according to the results of balanced decision-making.The results show that the introduction of online direct sales channels for manufacturers needs to meet the benefits of the manufacturer’s benefits to the favorable recipient when the manufacturer is profitable in dual channels.The more the manufacturer’s direct sales channels are not as large as possible.Excessive manufacturer channels will cause more marginal profits by retailers to marginal profits obtained by manufacturers due to the introduction of direct sales channels.In this way,the profit of the entire green dualchannel supply chain has been reduced.The internal two-way cost co-affiliated contract and external government intervention can achieve the optimization of this green dual-channel supply chain,and the internal coordination contract effect is more obvious.However,the two acts on the influence of decision-making factors are different.There is a proportion of the best two-way cost.