The Coordination Research Of Green Supply Chain Under Asymmetric Cost Information

With the increasing environmental problems and environmental protection awareness,green manufacturing has become a development trend of green supply chain,and all sectors of society are also actively concerned about the supply of green products.The decisions of product pricing,order quantity and product green level have a very important impact on the distribution of profit and efficiency of the green supply chain.In order to further promote the development of green product supply chain,this paper studies the problem of coordinated decision-making of green supply chain under stochastic market demand and manufacturer cost information.The article not only considers various internal factors of the green product supply chain,such as cost information asymmetry,green supply chain pricing,order quantity and product green level coordination,but also considers external factors such as government subsidy policy and stochastic market demand.The following is the specific research contents and research results of this paper.Firstly,considering the manufacturer's misrepresentation of production and R&D cost information,the paper studies the decision-making problem of green level,pricing and order quantity in the retailer-led supply chain under the given government intervention.Sensitivity analysis shows that the higher the government subsidy factor,the higher the product green level,the higher the profit obtained by manufacturers and retailers.It indicates that government subsidies could stimulate the production and sales of green products and promote the development of green supply chains.In addition,manufacturer is more likely to increase the cost and R&D cost lie factors for own interest under decentralized decision-making,thus injuring the interest of retailer.Retailer as supply chain leader need cooperate with manufacturers through contract mechanism to achieve green supply chain coordination while improving their own interests.Secondly,on the basis of the third chapter,the principle of revenue sharing contract is introduced,and the coordination problem of green supply chain based on revenue sharing contract under cost information asymmetry is studied.The coordination model under revenue sharing contract is established.And the inverse induction method is used to solve the problem.The retailer's order quantity function and profit function,as well as the manufacturer's product green level function,price function and profit function.Using the asymmetric Nash negotiation principle,the paper further build the income under the given conditions of the manufacturer's negotiation ability.The coefficient decision model is shared,and the results of coordinated decision of green supply chain under cost information asymmetry are verified by a case study.The results show that the coordinated optimization of the green supply chain not only helps manufacturer and retailer achieve a win-win situation,but also helps manufacturers to provide customers with better green products.The increase in the revenue sharing factor has resulted in lower product green level,order quantity,and supply chain profit.Sensitivity analyzes the impact of customer sensitivity to green level and price on the decisions of product green level and order quantity.Finally,the paper summarizes the research findings and gives the management enlightenment of enterprise decision-making.At the same time,the factors that have not been considered in this paper are pointed out,and the direction and suggestions for further research in the future are proposed.