Research On Diversification Strategy Optimization Of DZBY Group

With the advent of the Internet era,the traditional newspaper industry under theimpact of new media has been seriously affected,how traditional newspapers survive in the fierce market competition has become an urgent need to focus on issues.How to realize the combination of traditional news media and new media,and how to realize the transformation and upgrading of traditional newspaper industry.In the traditional newspaper industry reform process,not only need to inherit the traditional newspaper industry advantage,also need to learn the advantages of the new media,the integration of old and new together,realize the complementary advantages and disadvantages.In this case we need business leaders of the newspaper group inside and outside the comprehensive analysis,considering the national policy and development planning,combined with the strength of the enterprise diversification development,so as to lay a solid foundation for the development of enterprises.Based on literature analysis method,qualitative and quantitative analysis,Boston matrix and PEST model analysis tools based on the diversified development strategy of DZBY group as the research object,analysis of group development environment,evaluation of diversification strategy development DZBY analysis group,a diversified business strategy,strategic planning,put forward DZBY diversified business development group.First of all,the introduction part outlines the research background and significance,research status at home and abroad,the basic theory of diversification strategy,lay the theoretical foundation for this study;secondly,the DZBY group development environment analysis,comprehensive analysis of the PEST environment,DZBY industry group in the development environment of competition and development opportunities and threats,resources and ability,group the advantages and disadvantages of the group;furthermore,DZBY Group diversified development strategy selection and evaluation,establishes the evaluation index system,to evaluate the diversification of industry attractiveness and business competitiveness,lay a scientific foundation for quantitative analysis of diversification strategy is put forward;fourth,suppliers of resources,technical resources,marketing resources and service resources in four aspects of DZBY the group has diversified business strategy,based on the analysis;fifth,diversified business group DZBY Development of strategic planning,through the analysis of the business unit group business into Taurus star business,business,business,mark,dogs,new business,and the business location analysis,puts forward the idea of business development,and putsforward the diversified development strategy of safeguard measures;finally,this paper puts forward the research conclusion and prospect,provide certain reference to the diversified development strategy of DZBY group.