The Research On The Market Effect Of Tea Growers’ Participation In Industrial Integration Of Anxi County

China is the world’s largest tea production and consumers,existing data,2022 tea planting area and production accounted for 60% and 45%of the world,but with the increasingly fierce competition in the international market,relative to other crops,tea industry as advantage industry with Chinese characteristics is facing transformation and upgrading.Therefore,it is necessary to promote the transformation of the development model of the tea industry,and take the opportunity of industrial integration to realize the improvement of the development quality level of the tea industry.This study with tea farmers to participate in the industrial integration of market effect as the internal logic,from the perspective of industrial integration,on the basis of combing literature at home and abroad,analyzes the research progress of the domestic and foreign farmers,the internal mechanism of the industrial integration market effect of combing and interpretation,based on the on-the-spot investigation data,analyzes the anxi tea farmers involved in industrial integration status and characteristics,explore the tea farmers involved in the problems existing in the process of industrial integration.At the same time,the market effect of tea farmers participating in industrial integration is investigated,and the market ability,market transaction cost and market product quality are analyzed by using PSM model,orderly Probit,OLS regression and double column model.Finally,based on the above analysis,the relevant countermeasures to promote farmers’ participation in industrial integration and the specific suggestions to realize the smooth development of tea industry integration and improve the level of tea industry integration.This paper shows that tea farmers in industrial integration can effectively improve their market ability,including market entry ability and market retention ability.On the whole,the integration of Anxi tea industry is still in the early stage,which can improve the market entry ability of tea growers,but the market retention ability still needs to be improved.The participation of tea growers in Anxi County in industrial integration can effectively reduce their market transaction costs,including search cost,negotiation cost,execution cost and transportation cost.Tea farmers in Anxi County participating in industrial integration can improve the quality of their products sold in the market.Participating in industrial integration can effectively improve the quality standardization production adoption behavior of tea farmers and the compliance degree of quality standardization production.By adopting the standardized production of tea and realizing the standardization and standardization of tea production,tea growers can effectively regulate the production process of Anxi tea and improve the quality and safety of tea.Finally,policy suggestions are put forward from the market capacity,transaction cost and production technology,in order to provide theoretical and empirical support for promoting the better,faster and high-quality development of Fujian tea industry,and provide reference for the development of tea industry in other regions.