Research On Intelligent Property Marketing Strategy Of Resettlement Housing Community Of LH Company

With the rapid development of our society,the construction of smart society has become the main theme of social progress“ With the advent of the "cloud" era,Internet technology has penetrated into all aspects of society,"wisdom" has become the core competitiveness of enterprises to improve the level of management and service.As a part of the smart society,the importance of smart property is self-evident.With the implementation of China’s national policy of reform and opening up,the property industry has gone through 40 years since the establishment of China’s first property company in Shenzhen in 1981.Although property management appeared late and developed for a short time,its development speed is unprecedented.At present,it has basically covered the first tier cities in China and gradually developed to the third and fourth tier cities.In recent years,with the development of the real estate industry,the property industry has been further accelerated.Many large property enterprises have increased their capital investment in intelligent services year by year,and continuously deepened their exploration in the field of intelligent property.As a state-owned property enterprise providing property management services for resettlement housing communities,LH company is facing the market-oriented transformation of all state-owned enterprises.The market-oriented transformation is faced with the change of only providing basic services and turning to profits to meet the needs of market-oriented and create more profits,Through many years of management of resettlement housing community problems and summed up the experience,found that the traditional property management has been unable to adapt to the development of resettlement housing community,only the use of scientific and technological means to achieve intelligent empowerment,the implementation of intelligent property mode can create more possibilities.Through smart app and smart security management system,LH company solves the problems and contradictions of traditional resettlement housing community,and creates a modern technology property service mode of resettlement housing community.In the use of smart property,the product homogeneity and high input cost are produced;Low user stickiness;We need to avoid risks and make profits.In order to better solve the problems in the implementation of smart property,LH company needs to use multi-party marketing strategies to build its own smart property ecological economic operation circle,so as to achieve the purpose of profit.It is of great significance for the healthy development of the intelligent property of LH company in the future.LH company uses the marketing strategy of smart property to solve the existing problems in the management of resettlement housing community,and finds that smart property plays a positive role in improving the management,rational allocation of resources,optimizing the management system,enhancing the satisfaction of the masses,and promoting the refinement of industrial structure,and the operation of smart property will continue to promote the sustainable development of the country.