Research And Design Of Business Model Of Electronic Business Platform Of Agricultural Based On Axure RP

In today’s society,the Internet economy is booming.Traditional offline supermarket retail has been unable to meet the growing and diverse demands of consumers for fresh agricultural products.During the epidemic in 2020,the daily consumption demand of buying vegetables could not be met in a special period,so it became the focus of the whole country.Major fresh e-commerce businesses quickly seized the fresh market.In the Yangtze River Delta region,"Ding Dong buy food" "Meituan buy food","Yonghui life" and other fresh e-commerce orders have a surge of different amplitude.The epidemic has accelerated the consumption habit of "online shopping",which has a more profound significance for fresh e-commerce.The concept of "Internet + agriculture" has been pushed into the tide of The Times once again.At present,the "main force" of fresh electricity consumption is concentrated in urban people aged 24 to 40.This group of people are very familiar with the consumption mode of mobile terminal,and the distinctive and diversified high-quality fresh agricultural products are easier to get their favor.The mobile terminal shopping mode solves the pain point of this group’s expectation to buy fresh ingredients anytime and anywhere.Based on the current e-commerce platform of agricultural products and consumer needs analysis as the research object,this paper sorted out the advantages,disadvantages,opportunities and threats of seven major e-commerce business models of agricultural products in our country(including comprehensive e-commerce platform,logistics e-commerce,food supplier,vertical e-commerce,farm direct selling,offline supermarket and community O2O).It is concluded that fresh electricity will form an industry layout based on comprehensive platforms and supplemented by community O2 O.Vertical fresh e-commerce and logistics e-commerce in scale is difficult to compare with the comprehensive e-commerce platform,and offline supermarkets and farm direct sales may open online stores,and with the help of wechat platform private domain traffic to promote and service their offline stores.After analyzing and comparing the cases of "head agricultural products e-commerce" in some developed countries,it is found that foreign fresh electricity suppliers pay more attention to customer relationship management and maintenance.This marketing strategy to improve user stickiness is worth learning for Chinese fresh electricity enterprises.Based on the business model research and demand analysis theory knowledge of the e-commerce platform of agricultural products,a software prototype development method based on Axure Rapid Prototyping(Axure RP)was proposed,which could provide a theoretical basis for the development of software products after the transformation of fresh enterprises into online retail.Starting from the research points of the importance,value,demand analysis and industry analysis of product prototype modeling,this paper plans and designs a prototype of agricultural products e-commerce platform software.First of all,the consumer group of fresh e-commerce is identified and positioned,and the user portrait and user story map are drawn.When analyzing users’ online grocery buying behavior,Maslow’s hierarchy of needs theory,rational behavior theory,planned behavior theory and consumer behavior theory are used to summarize the differences of users’ purchasing behavior,which has analytical significance for studying the pain points of agricultural products e-commerce demand.Secondly,using the user story map to prioritize and prioritize consumer demands is conducive to eliminating invalid demands.Secondly,based on the clear demand pool,the information structure,functional structure and data structure of the consumer side of the e-commerce platform of agricultural products and the farmer side of the e-commerce platform of agricultural products are sorted out,which provides the framework basis for the subsequent design of the prototype of the e-commerce software of agricultural products.Thirdly,the advantages and disadvantages of current prototype tools are analyzed and compared,and it is found that Axure RP is superior to other prototype tools on the market in terms of operation convenience and component richness.Guide fresh food enterprises to use Axure RP tool to draw out the related prototype pages(including login page,home page,classification page,menu circle page,order page,shopping cart page and my home page)and the interactive logic rules and data logic bones of related pages of an agricultural products e-commerce software that meets the demand analysis.Fourthly,the whole life cycle of software product development is expounded.When sorting out requirements and structures,Xmind tool is used to achieve the purpose of comprehensive sorting.In order and login business process analysis with Visio tool powerful swim lane diagram function for fresh enterprises to provide business cases when analyzing internal business rules.Finally,it is emphasized that in the process of software product development,the use of powerful prototype modeling tools for design work is convenient for product managers,project managers,software engineers,test engineers and visual designers to intuitively understand the overall functional picture,interface and interaction.This paper will use these product development tools to design the product prototype of the agricultural products e-commerce platform,forming a complete set of prototype design cases.