A Study On The Business Model Prototype Crowdsourcing Mechanism Based On Design Theory And Its Application

In the modern market economy,in order to get rid of the deteriorating competitive pressure,enterprises need to explore at the business model level and create an ideal business environment for business operations through business model innovation.The business model is a combination of several interrelated functional segments,including: customer value proposition,customer problem solving,profit model,and external cooperation network of the enterprise.The formation of business model is the result of subjective conception,which means that the formation of the plate is designed by the enterprise decision-making layer in its own unique way on the basis of learning and thinking and imitating innovation.Since the composition of the business model involves the design of non-internal problem solutions such as customer consumption scenario design,cooperative network structure-governance mode design,for the enterprise,this design process needs to adopt a trial-and-error-learning approach.At present,the theoretical community has carried out preliminary research on the iterative design process of learning-trial and error,and put forward the basic views of the basic framework and process characteristics related to this process.However,compared with the practical requirements,further deepening research is still needed.This deepening is mainly concentrated in two interrelated aspects: First,people have noticed that business model innovation is a process of learning and trial and error,the purpose is to design and construct a business model with certain innovation,and its final effect is The nature of the initial model scheme at the beginning of the process is closely related.In other words,the fundamental nature of the initial solution(regardless of its deficiencies or shortcomings)has a major impact on the process and outcome of business model innovation.The conceptual conception and design logic of this initial scheme is an important issue that needs to be further deepened in business model innovation.Secondly,for the initial plan of business model innovation,because its design includes the market's subversive choice,the innovative definition of customer value,and the cross-border search of external cooperation resources,these actions often carry out the enterprise beyond the enterprise.The demand for knowledge resources of existing capabilities,in this case,through the crowdsourcing to achieve the transfer of social resources,thereby solving the problems that cannot be solved by the ability of the enterprise itself,becomes an inevitable choice.However,although network crowdsourcing can incite social resources beyond the enterprise scope,its actual effect may also be affected by many factors.For example,the design quality of the outsourcing problem will have an important impact on the quality of the problem solution that is fed back to the enterprise.This paper is based on the above background,the goal is to solve the resource problem of the design of the enterprise business model innovation foundation program,and explore ways and measures to promote the business model innovation process.This paper explores and reveals the design of business model innovation based on network crowdsourcing,and reveals the architectural characteristics of network crowdsourcing platform with this function.On this basis,it analyzes the governance model of such network crowdsourcing platform.And the main management strategy.This paper is a systematic research attempt on the construction of a business model innovation system based on design ideas and crowdsourcing methods.