| As the coverage of computer networks become increasingly broad and great changes take place in the information technology, e-commerce has great influence on every walk of life, furthermore, there was no exception in Chinese traditional agriculture. It has brought technological advancements; what’s more, the innovation has occurred in traditional business model. Many factors (like information asymmetry, too many intermediate links, and much higher circulation costs.etc), existing in conventional agriculture and other industries, which is not in the interest of industry development has caused great waste of resources. By using of E-commerce in agriculture, particularly in intermediate links, information resources between the production and marketing places are able to be integrated; moreover, the intermediate links in circulation can be reduced and the standardization level of agricultural products could be improved. Consequently, it will promote the whole industry chain gradually upgrade. In this essay, apple electronic trading platform project from HS Company will be selected to study. This project will be analyzed in the use of all expertise learned during working on the Master of Business Administration. It is aimed at understanding and absorbing all knowledge which have learned.The first part in this essay has made an introduction and an analysis of current situation for HS Company. The apple circulation in agriculture products is one of the reasonable new business direction combined with the characteristics of enterprise itself. Also, the application of e-commerce platform will become the direction for new agricultural progress in the future.In the second part of this essay, it began with an investigation for agricultural e-commerce industry and apple circulation industry present situation, and analysis for the competitiveness of HS e-commerce platform project. Michael porter’s five competitive forces competition analysis model was used to systematically analyze the basic competitive situation for apple e-commerce industry. Moreover, SWOT analysis method was utilized for enterprise’s internal conditions analysis. It would find the strengths, weaknesses, opportunities, and threatens for the company via this analysis. According to the result, the corresponding enterprise development strategies could come up.In the third part of this essay, a project financial feasibility argument was made in the use of knowledge relate to finance and financial analysis. Above all, the project capital cost was found by using of financing-related knowledge to estimate every part of project investment. And then, the project cash flow was analyzed. Through compiling cash flow statement, some essential factors as project operation cost, depreciation of fixed assets, taxation, and financial cost etc. were deeply analyzed, and also project future sales revenue was estimated. Besides, the project rate of return on investment, the investment recovery period, net present value, the internal rate of return, profit and loss balance, and sensitivity were all analyzed and evaluated via financial static and dynamic analysis. In the end, financial feasibility of the whole project could be demonstrated. The final part is all kinds of project risk analysis with some corresponding solutions as mentioned. |
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