Planing And Design For The Platform Of Tea Industry

Based on the current situation of the tea industry in Youxi County, the analysis and researchon the platform strategy theory and the future direction of development of the whole tea industryin China, this thesis combines the platform mode with strategy theory and applies them to theplanning and design of the platform of tea industry in Youxi County, in order to explore theapplication of platform strategy in the tea industry and put forward a solution about the planningand design of Youxi County tea industry platform.Through comprehensive theories applied to real cases and decomposition method, this thesisanalyzed the key element in platform strategy theory, made a general research on the currentsituation and direction of development in future of the tea industry in Youxi County and appliedthe theory to the planning, construction and operation of Youxi tea industry in order to refine aseries of guidelines and summarize a platform mode of tea industry to implement innovativeresearch in this paper.The overall orientation of the platform is concluded as relying on Youxi County, buildingreputation in China and realizing globalization. Started with the plan of the general tea industry,several steps should be taken to make this platform came true. First of all, the thesis provides thecore values of the tea industry, including: how to attract audiences, how to guarantee the quality ofthe tea, how to innovate the tea product, how to realize the experienced service and constantlyprofitable path planning to make the platform generated from simple to complex. Then it focuseson the solution to build the tea industry platform. And then, in order to generate new ideas for platform operational measures. the paper expounds the whole process of the tea industry platformconstruction, analyzes the bilateral market, and relationships between the groups which involvedin the process, decompose the core parts of the value in the chain of platform, summarize therelationship between logistics, information and finance. Finally, the thesis gives some proposalsfor how to expand the scale of the platform from the operation perspective including: how torealize the quality supervision, product innovation and individual service, how to implement theinstructions to expand user, break through the tipping point and achieve the maximization of thenetwork effect and how to make profits etc., Once the above mentioned had been came true, theparties participated in group will be able to promote common development and eventuallyestablish a support platform for the sustainable development of ecological circle.With Internet thinking and platform strategy, the platform design for tea industry in YouxiCounty can make the industrial transformation, provide a new business model for the tea industry,solve the problems tea industry facing, strengthen the competitiveness in the tea industry in YouxiCounty. It can also provide new ideas and patterns to the situation of the tea industry in China, putforward constructive suggestions for tea industry development.