Research On The Development Of Characteristic Tourism Products In The Northern Mountainous Area Of Mianyang

As China’s residents’ ability to travel and the level of travel continues to improve,China has entered the era of mass tourism,and the tourism industry is facing greater opportunities and challenges,the development of special tourism products has become the way to deal with the current situation.The development of special tourism products on the one hand can improve the utilization rate of tourism resources,on the other hand,can also provide the market with higher quality and more differentiated tourism products,greatly improve the competitiveness and attractiveness of tourism,enhance the level of tourism development.The northern mountains of Mianyang have long lacked a holistic perspective on tourism research,and have been engaged in disorderly tourism product development,making the region’s tourism products appear more serious low-quality and homogenisation problems,gradually marginalised by the tourism market,the urgent need to coordinate the development of differentiated tourism products from the perspective of the region as a whole.Based on this background,this paper,by sorting out the current situation of tourism products,characteristic tourism products and tourism research in the northern mountainous region of Mianyang,and defining the concepts of characteristic tourism resources and characteristic tourism products,is guided by the theory of whole-area tourism,the theory of onp analysis and the theory of sustainable development,and conducts research on the development of characteristic tourism products in the northern mountainous region of Mianyang.Firstly,this paper defines the characteristic tourism product under study as a scenic spot type tourism product developed by relying on the characteristic natural ecological and humanistic tourism resources in the study area.Then,through the network data analysis method and the field investigation method,we analyse the characteristics of tourism resources,the current situation of tourism market and the current situation of special tourism products in the northern mountainous area of Mianyang,and combine them with the problems existing in the development of special tourism products in the northern mountainous area of Mianyang at the present stage.The results of the study show that the characteristic tourism resources in the northern mountainous area of Mianyang include high mountain and valley landscape tourism resources,black tourism resources of earthquake sites,tourism resources of Tibetan and Qiang minorities,tourism resources of rare flora and fauna reserves,and tourism resources of the history and culture of Ba Shu.But at the same time combined with the tourism market and the status quo of special tourism products,in the process of developing special tourism products has a lack of development depth,lack of special positioning and poor regional coordination of the problem.In order to further develop the characteristic tourism products scientifically,this paper uses hierarchical analysis and Delphi method,and Arc GIS software to do spatial difference analysis on the suitability of characteristic tourism product development in the northern mountainous area of Mianyang.Finally,based on the results of the spatial differences in the suitability of the characteristic tourism product development,combined with the characteristics of the tourism resources,the current situation of the tourism market and the current situation of the characteristic tourism products,and in view of the problems in the development,the development paths of the development of the characteristic tourism products in the northern mountainous area of Mianyang,such as the development of the whole area in a sequence,the integration of the whole industry and the comprehensive development of the whole time,are proposed,and specific development countermeasures are put forward:(1)co-ordinate the resources and market;(2)dig deeper into the characteristic products;(3)create high-quality lines;(4)integrate the characteristic products;and(4)integrate the tourism products.(3)Create high-quality lines;(4)Integrate spatial layout;(5)Link peripheral tourism.Through the above paths and countermeasures,the development of special tourism products will improve the overall quality of tourism products and tourism competitiveness in the northern mountainous region of Mianyang,and achieve highquality regional tourism development.