H Textile Trading Company B2B Marketing Strategy Optimization

China is a big exporter of textiles and apparel.As a labor-intensive industry,China’s export has been at the low value of the added value of the global apparel industry chain for a long time with the OEM mode.With the fierce market competition and the rapid rise of the Internet,China’s traditional textile trade enterprises are facing trade upgrading and transformation.As an ordinary member of the traditional textile trade industry,H company is also facing increasingly fierce competition.In the era of rapid change,all kinds of advantages in the past appear increasingly weak competitiveness.Therefore,Internet marketing and value-added services have become the core of H company’s development strategy.This study proposed the research background and significance through the relevant literature on the development of the textile trade industry and combined with relevant literature on B2 B marketing and B2 B marketing model under the background of the Internet,and finally concluded the research methods and ideas suitable for this paper.This study believes that enterprises need multi-member marketing channels,especially in the application of digital media,such as email marketing,social media,cross-border e-commerce,content marketing,and other aspects,to expose and provide customers with valuable information continuously and effectively.Also,we should strengthen active marketing and skills from enterprises,conduct an in-depth analysis of non-core users,and effectively market new customers.In addition,under the existing design and supply chain capability of the enterprise,it can realize the rapid response ability,to obtain the closer stickiness and win-win mode of customers and win the sustainable development of the enterprise.